Cosmetic Brand Collaborating with Stars for a "Meaningful Campaign"

TONYMOLY X Eum Hyukjin 'Genderless', Biotherm X Ryu Jun-yeol 'Badasarang'

TONYMOLY X Eum Hyuk-jin Genderless Campaign 'SHOWKING', Biotherm X Ryu Jun-yeol Ocean Love Campaign 'WATERLOVE'

[Culture & Life Section Reporter Choi Jeonghwa] Cosmetic brands 'TONYMOLY' and 'Biotherm' are each launching campaigns with meaningful messages. ▷Street culture brand 'TONYMOLY' presents the 'SHOW KING' campaign featuring genderless model Eum Hyukjin. ▷'Biotherm Homme' is running the global campaign 'Waterlover' with actor Ryu Jun-yeol to raise awareness about the severity of ocean pollution.

TONYMOLY Releases Second ‘SHOW KING’ Campaign Content with Genderless Model Eum Hyukjin

TONYMOLY Releases Second 'SHOW KING' Campaign Content with Genderless Model Eum Hyukjin

TONYMOLY has unveiled the second ‘SHOW KING’ campaign content featuring genderless model Eum Hyukjin.

TONYMOLY is conducting the ‘SHOW KING’ campaign, which conveys the message of artists who carve their own paths with unique individuality and passion, based on the sensibility of ‘street culture.’ The first interview in April with tattoo artist Mirae attracted attention from consumers.

The second interviewee for TONYMOLY is genderless model Eum Hyukjin, who gained recognition as a model for Graphist Manzi at the 2020 S/S Seoul Fashion Week. Eum Hyukjin is a distinctive presence in the genderless fashion field, showcasing styles that blur the lines between female and male. As a YouTuber running the channel ‘Eum Gongju’ and an influencer with 87,000 followers, he captivates the MZ generation with his unique street fashion.

In the interview, Eum Hyukjin displayed professional charm with poses and walking that highlight his androgynous appeal, along with his favorite item, ‘high heels.’ When asked about his motto, he answered, “WHAT EVER YOU WANT.” He also shared a message of encouragement for those forging their own paths: “I don’t want to hide myself during the time that’s too precious to even show myself. Regarding style, rather than doubting ‘Will this be okay?’ it’s important to have the mindset of ‘This outfit is mine, it will suit me well,’ and confidence in my outfit.” The campaign video with Eum Hyukjin can be viewed on TONYMOLY’s official website and official SNS channels.

Ryu Jun-yeol Attends Biotherm ‘Waterlover Beach Cleaning’ Event

Ryu Jun-yeol Attends Biotherm 'Waterlover Beach Cleaning' Event

Ryu Jun-yeol, who serves as the domestic model for Biotherm Homme, attended the ‘Biotherm Waterlover Beach Cleaning Event’ held at Surfer Beach in Yangyang, Gangwon-do.

The event was conducted in a non-face-to-face manner in line with recent social circumstances. Ryu Jun-yeol, attending an official event for the first time in a while, showed his affection for Biotherm by visiting various corners and participating in the event.

To commemorate the domestic launch of the ‘Waterlover’ campaign, Biotherm prepared an opportunity for Ryu Jun-yeol, who has actively expressed interest in environmental issues, to directly collect beach trash and learn more about the seriousness of marine litter problems.

‘Waterlover’ is a global campaign that Biotherm has been running since 2012 to protect the ocean by raising awareness about ocean pollution caused by plastics and emphasizing the need for ocean conservation.