Tata Daewoo Launches '2021 New Prima Medium Truck' Emphasizing Design and Practicality

[Asia Economy Reporter Kiho Sung] Tata Daewoo Commercial Vehicles announced on the 9th that it will launch the ’2021 New Prima Medium’ life truck with a more luxurious design and enhanced practicality.

The New Prima medium truck has undergone exterior and performance improvements that reflect customer demands to the fullest, in line with the slogan ‘Life Truck, Moving with the Voice of Customers.’ The exterior features a strong image with an Ocean Blue body color emphasizing dynamic sensibility and a new side decal design. Safety has been enhanced by applying an integrated outside mirror for large models that improves rear visibility for customers, and the bumper and wiper panel body color have been applied to this medium model to provide a luxurious design.

In addition, Tata Daewoo Commercial Vehicles incorporated customer requests into this model. The existing driver’s seat mechanism was improved to enhance ride comfort so that drivers can feel comfortable even during long hours of driving, and aluminum side protectors were applied to improve appearance and durability. Furthermore, a new air horn was installed, delivering a clear sound over a long distance, increasing safety compared to the existing electronic horn.

To commemorate the launch, a promotion is underway offering a free installation of the Kolon CSP cargo box (slipper cap). The CSP cargo box is rust-resistant and lightweight, making it easy to maintain, helps improve fuel efficiency, and secures an additional internal width of 2410mm, enhancing transportation efficiency.

Also, to address the recent decline in vehicle demand due to COVID-19 and to share the economic difficulties of truck owners, a special partnership with Aju Capital has been established to launch the ‘Tata Daewoo Medium Truck Exclusive Ultra-Low Interest Installment Product.’ The interest rate is 3.8%, which is up to 2.1% lower than the existing product rates, and the loan period is up to 72 months, with a 3.8% interest benefit regardless of the loan period. Additionally, to ease the initial economic burden of the business, a grace program is operated where only interest is paid for up to 4 months, and principal and interest payments start from the 5th month. This applies not only to the new ‘2021 New Prima Truck’ but also to all medium truck models of Tata Daewoo.

Kim Bangshin, president of Tata Daewoo Commercial Vehicles, said, “Starting with the launch of the 2021 New Prima Medium, we will continue to listen to the voices of customers to create commercial vehicles that customers want.” He added, “We also plan to continuously develop various measures, including customer-oriented financial products, to reduce the economic burden on customers.”