[Asia Economy Reporter Oh Hyung-gil] Shinhan Life Insurance announced on the 9th that it has established Shinhan Financial Plus, a company specializing in insurance sales.
The initial paid-in capital is 20 billion KRW, fully funded by Shinhan Life Insurance, and the new CEO appointed is Lee Sung-won, former head of the Strategic Planning Team at Shinhan Life Insurance.
With the goal of starting operations next month, the company plans to introduce an optimized artificial intelligence (AI)-based product recommendation system and pursue management focused on financial consumer protection.
Sung Dae-gyu, CEO of Shinhan Life Insurance, stated, "Through the utilization of AI-based insurtech and management centered on consumer protection, we aim to establish a standard model for the General Agency (GA) insurance industry."
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