Buy Chanel Beauty Products on KakaoTalk

22 Chanel Beauty Items Available for Purchase

[Asia Economy Reporter Jin-gyu Lee] It is now possible to purchase premium luxury brand Chanel's beauty products on KakaoTalk (KakaoTalk).

Kakao Commerce announced on the 8th that it has opened a Chanel specialty store in 'KakaoTalk Gift'. This is the first time Chanel has officially entered a domestic online mall, excluding department store online malls. After accessing KakaoTalk Gift, users can find Chanel products and the specialty store by searching for Chanel or by accessing the 'Beauty' theme under the brand tab at the top of the home screen.

Customers can purchase 22 beauty items suitable for gifting, including Chanel's best-selling products. Representative products include Chanel perfume Chance Eau Tendre 35ml, liquid lipstick Rouge Allure Ink Fusion, Le Lift La Cr?me Mains hand cream, and from the men's line, Boy de Chanel lip balm and Bleu de Chanel perfume.

When purchasing Chanel products on KakaoTalk Gift, a Chanel signature gift bag is provided together. KakaoTalk Gift plans to showcase various gift items each season through collaboration with Chanel. Kakao stated, "Considering the increasing user demand for premium gift products this year, we established a luxury theme and are continuously expanding connections with premium luxury brands."

Meanwhile, Kakao Commerce established a luxury cosmetics theme in August last year and expanded its premium product lineup by creating a 'Luxury Gifts' theme in February this year. As a result, the transaction amount of luxury miscellaneous goods within KakaoTalk Gift has recorded a growth rate of more than double compared to the previous year.