[Asia Economy Reporter Yujin Cho] Samsung C&T Fashion Division's minimal contemporary brand Kooho announced on the 7th that it has launched a pre-fall season collection harmonizing volume silhouettes with refreshing materials.
Kooho set the concept for this fall/winter season as "Reinterpretation." It reinterpreted beloved past items and details with a modern sensibility to create sustainable classics.
In particular, the pre-fall season collection presented minimal and feminine looks that modernly reinterpret volume silhouettes from historical eras. Linen, nylon, and other refreshing materials were mainly used to create products suitable for use from now through early autumn.
Kooho proposed styling that emphasizes three-dimensional volume by pairing a jumper with subtle shirring and a skirt with ruffle details. Both the jumper and skirt use linen blend fabrics, providing a cool touch.
An accordion pleated, check-patterned, asymmetrical sleeveless dress was also released. The lightweight and firm material combined with unique design elements creates a lively mood.
Additionally, a short-sleeve shirt dress with a collar that slightly reveals the neckline and large outer pocket patches for a retro feel, a striped shirt dress with volume sleeves, and a V-neck blouse/pants coordination emphasizing the waistline with a belt and slim silhouette were introduced.
The bags and shoes, which have become strategic items for Kooho, are also noteworthy. Kooho’s accessories, centered on comfy shoes and canvas bucket bags, receive great responses, with key styles being reordered multiple times each season.
This time, practical nylon shopper bags, mini shoulder bags, chunky sneakers combining PVC and cowhide materials, and natural cowhide loafer slides were released.
Meanwhile, Kooho selected world-renowned top model Kim Sunghee as the brand muse for this fall/winter season. In the photo shoot, Kim Sunghee revealed chic charm with stylish poses, elegantly completing Kooho’s styling.
Kim Hyunjung, Kooho’s design director, said, “We modernly and simply interpreted the ‘volume’ elements widely used in historical eras with Kooho’s unique sensibility,” adding, “I hope people express their femininity with items that naturally apply details like shirring, ruffles, or puff sleeves without being excessive.”
Kooho’s pre-fall season products are available at Kooho stores nationwide and Samsung C&T Fashion Division’s integrated online mall SSF Shop.
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