Lotte World Mall announced on the 7th that it will open a pop-up store called 'Dakku in Wonderland' for 'Dakkureo' (people who enjoy decorating diaries) in the atrium on the 1st floor. (Photo by Lotte Asset Development)
[Asia Economy Reporter Seungjin Lee] Lotte World Mall is hosting a pop-up store called 'Dakku in Wonderland' for 'Dakku lovers' (people who enjoy decorating diaries) on the 1st floor Atrium until the 16th. This pop-up store is designed for people in their 20s and 30s who enjoy analog sensibility by decorating diaries themselves.
The event, featuring products from over 70 specialized Dakku item artists, offers stationery and accessories such as stickers, inserts, and masking tape to decorate diaries. Shoppers can find a variety of products ranging from stickers of companion dogs and cats for pet families to stickers depicting growing plants and baking processes.
Various events are also prepared. Starting at 2 PM on the 11th, popular SNS artist 'Seolgi Illustration' will draw caricatures for customers who purchase the Seolgi Cake Pack, which consists of diary inserts and other items.
On the same day from 7 PM, influencer 'Jireongine' will conduct a Dakku session on YouTube Live, interacting with customers. Additionally, a 'Bakku Zone' (immediate decorating zone) and a photo zone will be set up at the event venue for on-site diary decorating.
Meanwhile, Lotte Mall Suwon will hold a Dakku pop-up store from the 24th to the 30th on the 1st floor Center Hall.
Jung Geuma, Team Leader of Leasing Team 1 at Lotte Asset Development, stated, "The sticker products showcased at this store can be used not only for diaries but also for decorating various items such as phones and laptops," adding, "We will continue to introduce items that can be enjoyed at home, like Dakku, for customers who are spending more time at home due to COVID-19."
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