[Asia Economy Reporter Kim Jonghwa] Sleep specialist brand 'Slou' announced on the 7th that it will hold a 'Naver Brand Day' event for one day only, offering up to 37% discount on popular products.
In this event, Slou will sell four types of 'topper mattresses' at discounted prices, including the ▲Topper Basic, which gained attention as the 'Lee Hyori Topper' featured on JTBC's 'Hyori's Homestay 2', as well as ▲Topper Premium ▲Topper Maximum ▲Topper Airflex. Additionally, the 'Cloud Pillow', which became a hot topic by ranking first in real-time search through the recently concluded popular variety show 'Camping Club', and Korea's first low-profile 'Motion Mattress' optimized for user lifestyle will also be offered at reasonable prices.
Along with Naver Brand Day, Slou will conduct a live broadcast on the Naver shopping channel 'Selective' from 9 PM for one hour on the 7th under the theme 'We Lie Down for You'. Kim Min-guk, the winner of MBC's 'Pyeonae Joonggye' show host competition, will visit Slou Starfield Goyang store in person to introduce various Slou products and interact with customers in real time. This live broadcast was planned to strengthen contactless services in line with the recently spreading untact consumption trend and to provide customers with a new shopping experience.
Along with the live broadcast, Slou has prepared various events such as hidden special promotions and discount coupon giveaways. Customers who purchase Slou products during the broadcast will receive a Shinsegae Department Store gift certificate worth 10,000 KRW (30 winners drawn) regardless of the purchase amount. Customers who purchase over 200,000 KRW will be entered to win a Cloud Original Pillow (10 winners drawn). There is also an unprecedented hidden special discount event exclusively for customers watching the live broadcast. During the broadcast, customers who purchase ▲Topper Maximum ▲Cloud Pillow Plus ▲Motion Mattress products will be eligible for gifts and additional discount benefits for the first 50 customers on a first-come, first-served basis.
Furthermore, customers who set pre-notifications and write comments before the broadcast will be entered to win Starbucks gifticons (10 winners drawn), and those who set Naver Store favorites and notification alerts will receive an additional 2,000 KRW discount coupon.
A Slou representative said, "We wanted to provide a cool and comfortable sleeping environment to customers who find it difficult to get a good night's sleep due to tropical nights in summer, so we are offering popular products such as Slou toppers and mattresses at more reasonable prices." He added, "We hope that through this Brand Day, customers can experience various products embodying Slou's philosophy of the value of slowness."
For more details about Naver Brand Day, please visit Slou's official Naver brand store, and the Naver live commerce broadcast can be viewed on the Selective channel.
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