"Please Pick a Fashionista Who Matches 'LG Velvet'"

Voting Event for 'LG Velvet Best Dresser' Until the 15th

[Asia Economy Reporter Han Jinju] LG Electronics is selecting the fashionista who best matches the design of the 'LG Velvet'.

LG Electronics is conducting the LG Velvet Best Dresser voting event from the 3rd to the 15th of this month.

Customers who wish to participate in the event can visit LG Electronics' Facebook page, choose their favorite photo from a total of 8 concept photos taken by the 'LG Velvet Experience Group', leave a comment, and tag a friend. Among the customers who participate in the voting, 2 people will be selected by drawing to receive an LG Velvet.

Since the launch of the LG Velvet on May 15, LG Electronics has operated an ‘LG Velvet Experience Group’ of about 300 people for approximately 4 weeks. The experience group was divided into fields such as ‘Lifestyle’ and ‘Fashion & Beauty’ for their activities.

The LG Velvet Best Dresser voting event is part of untact marketing in response to the spread of the novel coronavirus infection (COVID-19). Considering the restrictions on customers' outdoor activities, LG Electronics is focusing on increasing non-face-to-face contact points with consumers through ‘online new product launches’ and ‘SNS events’.

An LG Electronics official said, “We will continue various untact marketing activities to promote the attractive design of the LG Velvet.”