Global attribution and marketing data analytics company AppsFlyer has announced a paradigm shift in the ecosystem by launching the ‘Zero Plan,’ which offers useful features for digital marketing free of charge for life.
Through the Zero Plan, AppsFlyer provides powerful tools for free that allow businesses to utilize the most basic and core marketing assets more effectively without any restrictions based on the scale of their business or campaigns. Developers, brand managers, marketers, and even user experience (UX) designers can leverage AppsFlyer’s cutting-edge software tools and application programming interfaces (APIs) across various channels to enhance app promotion effectiveness and improve mobile user experience.
Currently, the mobile user experience is polarized. Companies that lead in data marketing strengthen their foundation for acquiring high-quality data by quickly improving user experience based on rich and accurate data, while others neglect the user experience leading up to app visits. AppsFlyer’s Zero Plan is expected to play a significant role in narrowing this gap. This is due to the free OneLink feature included in the Zero Plan. OneLink enables users to reach a specific page optimized for their access environment with just one link, maximizing the mobile user experience.
For example, when accessing a mobile website and clicking an app download link, the user is automatically redirected to the appropriate download page depending on the operating system of their phone. If the user is already using the app, they can be taken directly to a specific event or product detail page within the app.
The deep linking support of OneLink has already proven its effectiveness and stability in the domestic mobile environment. Popular apps with over 10 million downloads such as Danggeun Market, Baedal Minjok, Today’s House, and KakaoBank implement deep linking through OneLink in various environments. It is widely used across social media channels like YouTube, Instagram, KakaoTalk, as well as QR codes and cross-promotion partnership channels.
The smart banner solution, which helps connect from web to app, is also offered free for life under the Zero Plan. With a single integration, developers can freely customize the banner’s text, color, and position without assistance, and display it only to users visiting their website from specific countries or during specific times.
Moon Yoo-cheol, head of AppsFlyer Korea, said, “Now more than ever, there is a need to manage brands through ‘zero-budget marketing.’ Today’s companies are required to demonstrate creativity to grow their business without special marketing investments. We are pleased to offer AppsFlyer’s API for free during this time. Through this technology, all companies can provide excellent customer experiences not only to existing customers but also to potential ones.”
Using the Zero Plan is simple. Users can create a free account on the AppsFlyer website without providing credit card information and start using it within minutes. The Zero Plan offers not only digital marketing features but also free measurement of mobile app/web marketing performance for up to 12,000 conversions initially.
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