[Asia Economy Reporter Yoo Hyun-seok] The domestic underwear company Ssangbangwool announced on the 1st that it will hold a summer discount promotion, "summer BIG SALE," on its online shopping mall "Tryshop."
The "summer BIG SALE," which runs until the 12th, offers discounts of up to 60% on the "Newtro Try" line, a reinterpretation of Try, and up to 50% on the summer functional line "Try Coolution."
In particular, customers who purchase "Try Coolution" products during the promotion period will receive a free "Cool Towel" made of a special fabric that retains coolness. "Try Coolution" is a cutting-edge cool functional material line with rapid moisture absorption and dissipation capabilities. It is a new concept "cool bodywear" that can be worn comfortably not only during exercise but also in everyday life. This event features a total of 53 products, including men's Coolution drawers, Coolution running shirts, Coolution T-shirts, and women's Coolution camisoles, Coolution bra tops, Coolution panties, and Coolution leggings.
The "Newtro Try," a fresh interpretation of Ssangbangwool's flagship brand Try, preserves the brand sensibility of Try first introduced in 1987 while applying designs favored by Generation Z. It uses natural material Tencel and functional material Tactel to provide comfortable wear.
During the promotion period, Newtro Try products also offer free shipping and a purchase review event. A Ssangbangwool representative said, "With the spread of non-face-to-face consumption culture due to COVID-19 and a rapid increase in sales through online channels, we opened the online sales channel 'Tryshop' last May to respond to this." He added, "We planned the discount event for 'Newtro Try' and 'Coolution' to allow consumers, whose range of activities has decreased, to wear cool clothing both indoors and outdoors."
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