[Asia Economy Reporter Yujin Cho] Amorepacific is strengthening its cooperative relationship to expand digital commerce by forming a strategic business partnership (JBP) with the commerce portal 11st.
Amorepacific announced on the 1st that the 'JBP Agreement Ceremony for Mutual Cooperation,' attended by CEO Sehong Ahn and 11st President Sangho Lee, was held at Amorepacific headquarters on the 30th.
The two companies plan to enhance campaign exhibitions for Amorepacific's major brands by utilizing 11st's customer purchase data analysis, and to strengthen customer benefits through the expansion of 11st's 'Same-day Shipping' service and participation in VIP specialty stores.
Additionally, they plan to carry out various strategic promotions on multiple levels, such as online pre-launches of planned new products and strengthening live commerce activities for best-selling products.
CEO Sehong Ahn said, "This partnership with 11st is a great opportunity that can lead to various achievements, such as securing fandom through the communication of attractive brand and product values, and enhancing customer benefits based on data analysis. We hope this collaboration will produce results for both companies by providing greater benefits to customers through digital innovation."
An Se-hong, CEO of Amorepacific (right in the photo), and Lee Sang-ho, CEO of 11st, are taking a commemorative photo after signing the 'JBP Agreement for Mutual Cooperation between Amorepacific and 11st.'
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