King Kong Budae Jjigae is regaining momentum in the dining-out startup market.
King Kong Budae Jjigae has been providing startup benefits to new franchisees, including free franchise fees, free support for chairs regardless of store size, direct interior construction by franchise owners, free supervision fees, and various promotional materials. Additionally, it implemented a royalty exemption policy for existing franchisees struggling with sales due to the spread of COVID-19, earning recognition as a socially responsible franchise company.
King Kong Budae Jjigae boasts the second-largest number of stores opened under a single Budae Jjigae brand in Korea. Despite the market downturn, it has steadily opened new franchises and maintained stable sales at existing stores by strengthening delivery and takeout services.
Jung Soon-tae, CEO of SL F&B Co., Ltd., the headquarters of King Kong Budae Jjigae, stated, “Our King Kong Budae Jjigae is a representative Hallyu food brand specializing in Budae Jjigae, a menu that does not follow temporary trends. Therefore, we have continuously grown without significant changes in franchise openings or existing store sales.” He added, “With a franchise-first policy that prioritizes franchisees, we have built strong trust between franchisees and headquarters, allowing us to establish ourselves as a long-lasting and successful startup brand.”
King Kong Budae Jjigae has jointly developed King Kong Sarimyeon, a noodle specialized for Budae Jjigae, with Paldo Research Institute, offering unlimited refills nationwide. It was also the first Budae Jjigae brand to implement unlimited refills of ramen noodles and steamed rice. King Kong Sarimyeon, made with black beans and featuring a chewy texture, is exclusively available at King Kong Budae Jjigae, receiving great consumer acclaim.
Recently, the brand has expanded beyond Korea by consecutively signing overseas master franchise agreements and successfully opened its first store in Vietnam, the Gold Mark City branch, on the 1st of this month.
With various startup support benefits enabling low-capital startups, King Kong Budae Jjigae is also recognized as a promising startup item due to its honest pricing policy that remains stable regardless of market conditions and the launch of new menus that align with customer trends.
Information on King Kong Budae Jjigae’s various startup support benefits and newly recommended stores is available for consultation via the website and phone.
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