3CE #No.1 on China Tmall, Olive Young #Taste Consumption Sale, VIV #Lalavla [Hot★Beauty]

3CE #ChinaTmallNo1, Olive Young #TasteConsumptionSale, VIV #Lalavla [Hot★Beauty]

[Culture & Life Reporter Choi Jeonghwa] We take a look at three hot news items in the cosmetics world centered around stores. ▶ '3CE' achieved the No. 1 global makeup brand ranking on Tmall during China’s largest online shopping festival, the ‘618 Shopping Festival.’ ▶ Olive Young will hold ‘Olive Young Day’ for three days starting from the 25th, targeting preference-based consumption, with discounts up to 65%. ▶ Vegan cosmetic brand ‘Be:ve’ will officially enter the H&B store Lalavla on the 26th.

3CE Ranks No. 1 Global Makeup Brand in Tmall’s China Pavilion

'3CE' achieved the number one position among global makeup brands on Tmall during '618 Shopping Festival,' one of China's largest online shopping festivals.

Style Nanda’s makeup brand 3CE (Three Concept Eyes) recorded the highest sales during China’s largest online shopping festival in the first half of the year, the ‘618 Shopping Festival,’ surpassing numerous global brands to become the No. 1 global makeup brand on Tmall.

This represents a 300% sales increase compared to last year’s 618 event and ranks 2nd in the makeup category of this year’s Tmall 618 Shopping Festival. It is a remarkable achievement just one year after 3CE’s official launch in Tmall’s China Pavilion in 2019 and two years after its integration with the L’Or?al Group.

During this event, 3CE exclusively launched the ‘3CE NEO-RETROLISM SET THE TONE COLLECTION,’ inspired by a retro mood, on Tmall’s China Pavilion. It became a hot topic on local SNS channels such as Weibo among cosmetic enthusiasts in China. Among these, 3CE’s signature lip product, the ‘Velvet Lip Tint (Speak Up Color),’ especially the ‘3CE Blue-tube Lip Tint,’ gained attention and sold out completely within about 72 hours, generating approximately 1 billion viral impressions.

Olive Young Holds ‘Olive Young Day’ for 3 Days Starting Today! Up to 60% Off

CJ Olive Young will hold 'Olive Young Day' for three days starting from the 25th, targeting personalized consumption.

CJ Olive Young will hold ‘Olive Young Day’ for three days starting from the 25th, targeting preference-based consumption.

After analyzing sales of summer representative product categories from the 1st to the 24th of this month, CJ Olive Young found that the trend of ‘preference consumption,’ where consumers purchase products according to their tastes and preferences, stood out. Reflecting this trend, CJ Olive Young will hold ‘Olive Young Day’ with the concept of ‘Beauty Taste’ for three days until the 27th at nationwide stores and its official online mall.

First, in the summer representative product category of sun care, cream-type sunblocks have been dominant, but this year, stick, cushion, and spray-type products have made notable advances. Especially, among the top 10 popular sun care products, ‘AHC Natural Perfection Fresh Sun Stick,’ ‘Sikmulnara Oxygen Tone-up Sun Cushion,’ and ‘Bring Green Vitamin Silky Sun Stick’ were listed side by side.

More than 1,000 products including essential summer items such as sun care and deodorants, as well as self-nail supplies and hair & body products for mood refreshment, will be selected and sold at up to 60% discount exclusively for CJ ONE members. In particular, the product range within categories has been diversified so customers can choose products according to their preferences.

Vegan Brand ‘Be:ve’ Newly Enters ‘Lalavla’

Vegan cosmetic brand 'Be:ve' will officially launch at H&B store Lalavla on the 26th.

Vegan cosmetic brand ‘Be:ve’ will officially enter the H&B store Lalavla on the 26th.

Since its brand launch earlier this year, Be:ve is making its first appearance in offline stores and will now be available at Lalavla’s nationwide stores and online mall. The newly launched Be:ve product at Lalavla is the ‘Moist Calming Daily Sun,’ which was selected as the Get It Beauty View Label mixed sunscreen within two months of its release, gaining attention not only for its excellent product performance but also as a vegan beauty eco sun care product.