[Asia Economy Reporter Hyungsoo Park] F&Republic is actively increasing sales in the Chinese market together with Jayjun Cosmetic.
F&Republic announced on the 22nd that it recorded sales of approximately 2.6 billion KRW during the '6·18 Year-round Dazhu Shopping Festival' held until the 20th of this month. The trend of increasing sales in China has continued this year.
The '6·18 Year-round Dazhu Shopping Festival' is the largest online shopping event in China in the first half of the year. It is one of the online shopping festivals participated by major Chinese e-commerce companies such as JD.com and Tmall.
An F&Republic official explained, "We saw the 6·18 Year-round Dazhu as a signal to recover consumer sentiment in China, which had been sluggish due to the impact of the novel coronavirus (COVID-19)," adding, "We implemented various promotions and a portfolio diversification policy."
He continued, "The street casual brand 'Nerdy' sold a total of 670 million KRW worth only in the international pavilion," emphasizing, "This is a 92% increase compared to last year's event sales."
During the Year-round Dazhu event, Nerdy also opened a Tmall domestic pavilion, generating about 200 million KRW in sales. The brand's recognition in the street casual sector in China has increased.
Jayjun Cosmetic also conducted various in-house events such as discount promotions and appreciation events, as well as daily promotions. It recorded sales of approximately 1.7 billion KRW. The most popular products were the 'Intensive Shining Mask' and the 'Wakepure Shiso Calming Mask,' which has recently gained popularity in China for its perilla leaf extract ingredient. Each sold 350,000 and 230,000 units respectively.
An F&Republic official said, "Thanks to overseas consumer interest, we have once again proven our competitiveness in China," adding, "We will continue to do our best through differentiated Chinese marketing and close communication with local consumers."
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