All Paper Documents to Electronic... BMW Introduces 'Digital Sales Platform'

[Asia Economy Reporter Kiho Sung] BMW Korea announced on the 19th that it will introduce an electronic contract system called the ‘Digital Sales Platform’.

BMW Korea’s Digital Sales Platform is an electronic contract system that completely replaces the existing paper-based service method. As the first imported car brand in Korea to introduce this system, it replaces all paper documents required for test drives or contracts with electronic documents, and integrates the verification, signing, storage, and delivery of documents through mobile devices such as tablets and smartphones, providing a much simpler purchasing process. It will be fully implemented at 52 showrooms nationwide starting July 1.

The Digital Sales Platform is also useful for non-face-to-face contracts. When electronic document links such as personal information consent forms or contracts are sent to the customer’s mobile phone, the customer can remotely review, sign, and submit the documents without meeting the salesperson in person.

Additionally, by digitizing the entire process, it prevents issues such as personal information leaks, contract condition discrepancies, or missing documents that can occur with paper contracts, enhancing trust with customers. Various information such as product materials and arrival schedules can all be checked on a dedicated tablet, enabling faster, more accurate, and higher-quality service.

BMW Korea’s Digital Sales Platform will be uniformly distributed and implemented for about 1,200 BMW salespeople belonging to 7 dealers and 52 showrooms nationwide.