Lotte Department Store Main Branch, 'Jibsa Market' Pop-up Store from 12th to 25th
Lotte Department Store will hold the "Jipsa Market," where customers can experience pet products and services, at The Wave Cosmo Energy popup store on the B1 floor of the main branch for 14 days from the 12th to the 25th. Photo by Monica's "Dog Spa Bo."
[Asia Economy Reporter Minyoung Cha] The domestic pet market is seeing a rise in ‘total shops.’ These are evolving to offer expanded services including not only product sales but also travel and interior consultation and reservations, as well as photography.
Lotte Department Store announced on the 7th that from the 12th to the 25th, for 14 days, it will hold a ‘Butler Market’ at The Wave Cosmo Energy popup store on the basement 1st floor of the main branch, where customers can experience pet products and services.
This event features 25 brands across various categories such as pet fashion, living, food, and supplies. Additionally, for 7 days until the 18th, the pet-specialized studio ‘Byeol Photo Studio’ will offer photo services. During the event, Byeol Photo Studio will unveil for the first time a large 2-meter ‘Pineapple Cocktail Bar’ concept, allowing customers to create photos transforming their adorable pets into bartenders. On the 13th, a self-grooming and self-bathing class for pet owners shopping with their pets will be held in the main branch’s cultural center lecture room.
Featured products include Goldroni’s chicken breast jerky at a 20% discount for 9,600 won, Oji’s Pet Table’s ‘Gangiji Character Cupcake’ for 9,500 won, and Monica’s ‘Dog Spa Bowl’ for 20,000 won. ‘Dancing Dog Nut,’ which makes fresh dog natural food from same-day slaughtered fresh meat, will debut its newly launched insect protein product called ‘Bug Nut.’ Additionally, all products from Goldroni and Plush Puppy will be sold at 10-20% discounts.
Reflecting the recently rising trend of secondhand market concepts, influencers’ dogs with many social network service (SNS) followers are invited to sell their secondhand items at reasonable prices. A ‘Celebrity Market’ where fans can interact will also be held. ‘Kim Pudung,’ the artist behind the series ‘Too Cute to Handle Poodle Poodle,’ which depicts the daily lives of three pet dogs, will hold sessions at 2 PM on the 13th and 20th. ‘Cola,’ famous for dog YouTube mukbang and ASMR, and the adorable Pomeranian brothers ‘Mokaratte’ will participate at 12 noon on the 14th.
Meanwhile, consumers in the pet market tend to purchase products online but also visit offline stores to experience various services. According to Open Survey’s ‘2020 Pet Trend Survey,’ consumers prefer online shopping for its low prices and convenient delivery, but visit offline stores to buy multiple brands at once and to experience a variety of trustworthy products. The ‘Premium Pet Boutique’ opened at Lotte Outlet Namak Branch is a representative example. Located on a rooftop park spanning 310 pyeong (approximately 1,025 square meters), it offers total services including pet kindergarten, hotel, grooming, rehabilitation therapy, Pilates, caf?, playground, and sales of food and supplies.
Kim Mina, team leader of the Pet MD Project Team at Lotte Department Store, said, “Although the pet market is expanding, growth in individual categories is still slow, so a comprehensive store where all products and services related to pets’ food, clothing, and shelter can be found will have competitive advantage,” and added, “We will continue to strive to present total shops and large-scale events that gather pet products and specialized services.”
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