[Asia Economy Reporter Yujin Cho] As the number of homecations?vacations enjoyed at home?increases due to the novel coronavirus (COVID-19), maxi dresses, which are typically worn on vacations, have entered everyday life. We introduce dresses that are great not only for light travel these days but also for homecations and office wear.
Shinsegae International’s private brand (PB) Ten Months collaborated with the designer brand Ink to launch a variety of long dresses in different colors and patterns. The collection includes a range from formal round-neck short-sleeve dresses to feminine styles that are voluminous and flowy. In addition to black and beige, pastel tones and striped patterns were used to add a bright feel.
The signature line short-sleeve dress with a neat look gained great popularity immediately after its release, leading to a third reorder within two months, with new colors added. The bright shirring long dress released in April also sold about 60% of its initial stock within a month, and reproduction is underway.
Women’s brand Studio Tomboy showcased numerous dresses with collars and various patterns in its spring-summer collection. Designs such as linen dresses with color-blocked collars, paisley, and dot patterns showed high sales rates, entering reorder within a month of release.
Bobve also introduced a variety of bright and relaxed maxi dresses on the 18th of last month, aligning with the ‘staycation’ trend of enjoying quiet vacations. The collection reflects popular elements such as bright colors like blue and yellow, as well as striped and dot patterns.
The dresses presented by women’s brand G-cut feature a clean basic line with accent details such as wrap-style fastening with a waist tie, shirring (pleats), and puff sleeves. There are also dresses with different front and back designs that can be worn in two ways, as well as tiered skirts, which are a recent popular trend.
Renibon introduced various dress looks under the concept of ‘wise home life,’ seeking one’s own ‘short happiness.’ The vivid colors, diverse patterns, and frill materials blend harmoniously to create brightness, while the natural fit and comfortable wear make them perfect not only for home but also as one-mile wear and summer date looks.
Keith proposed daily office looks for urban women who commute every morning. From minimalistic summer dresses to colorful shirt dresses, a variety of dress items are available to solve working women’s outfit concerns. Alongside these, you can also find ‘Keith’s’ signature modern silhouette line setup suits.
The &Other Stories woven straw crossbody bag, which pairs well with dresses, is a perfect item for summer. Its half-moon silhouette combined with a gold-tone chain strap gives a refreshing feel.
For shoes to match with dresses, simple strap shoes are ideal. Sam Edelman’s Gigi Slim strap sandals feature slim straps that stand out in a casual mood. They have a belted design for adjustable fit and cushioned insoles for comfortable wear, making them suitable for the upcoming summer season.
The Maison Margiela Tabi ankle strap sandal heels provide stable comfort and a casual vibe, suitable for various looks including dresses. Made of soft natural leather with logo embossing on the sole and heel front, they offer comfortable wear.
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