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Not Clothes but Perfume... Fragrant SPA Brand [Likeit]

Not Clothes but Perfume... Fragrant SPA Brand [Likeit] Zara 'ZARA Emotions Collection by Jo Loves', & Other Stories 'Riviera Postcard Eau de Toilette', Massimo Dutti 'Eau de Parfum'

[Culture & Life Reporter Eunji Kim] 'Why does the perfume come from there?'


& Other Stories, Massimo Dutti, ZARA... When you hear the names of these three SPA brands, the first items that come to mind are definitely clothes. Unique patterned and well-crafted T-shirts, blouses, dresses hanging on racks fill your mind. But if you just turn your eyes a little and step into another corner, you will be immersed in an irresistible fragrance. How about making this summer special with the hidden gem perfumes from & Other Stories, Massimo Dutti, and ZARA?


How to Become a Human Vanilla Ice Cream: 'Riviera Postcard'
Not Clothes but Perfume... Fragrant SPA Brand [Likeit]

Not Clothes but Perfume... Fragrant SPA Brand [Likeit] &Other Stories 'Riviera Postcard Eau de Toilette', 'Riviera Postcard Perfume Oil'

& Other Stories' 'Riviera Postcard Eau de Toilette' is simple. And minimal. It sparkles brilliantly when it catches the light or sunlight, exuding a chic aura. Although the design may look purely chic, the curves are rounded, making it even lovable. The cap is also round, enhancing the lovely vibe.


The scent of 'Riviera Postcard Eau de Toilette' evokes cozy vanilla ice cream. The thrilling yet elegant top notes are followed by a vanilla scent reminiscent of sweet clouds gently caressing the heart. It feels like holding a soft cone melting under warm sunlight in your mouth. It can be said to be a fragrance that harmonizes well with the hot weather these days.


The roll-on type 'Riviera Postcard Perfume Oil' is small in size and simple to use, making it perfect to slip into your pouch. Even a single gentle swipe of the roller leaves a clear scent. The packaging resembles a small ceramic piece, with the product name written on a pure white container and mint-orange colors capturing & Other Stories' unique soft and fluffy sensibility.


& Other Stories 'Riviera Postcard Eau de Toilette' / 50ml around 39,000 KRW

& Other Stories 'Riviera Postcard Perfume Oil' / 6ml around 19,000 KRW


Wearing a Different Perfume Every Day: 'Eau de Parfum 3-Piece Set'
Not Clothes but Perfume... Fragrant SPA Brand [Likeit]

Not Clothes but Perfume... Fragrant SPA Brand [Likeit] Massimo Dutti 'Eau de Parfum 3-Piece Set'

Massimo Dutti's 'Eau de Parfum 3-Piece Set' consists of three 30ml bottles: Manhattan Light, Souffle Marais, and Evening Whispers. Sometimes you can use them one by one, or layer different types to wear the scent you want freely. It truly becomes a magical perfume that helps you create a different mood every day.


Inside the sturdy packaging are three charmingly sized perfumes. The glass bottles emphasize elegant and clean lines, giving a luxurious feel, and the resin caps in white, pink, and red-brown colors add a touch of luxury. Among them, Manhattan Light stands out with a marble-like tone finish, boasting a unique presence inside the box.


Manhattan Light is a floral-fruity scent featuring peony, bergamot, and musk as main ingredients, boasting fresh and refreshing top notes. It is lively and crisp but leaves a deep, elegant lingering scent. It is a perfume with excellent collectible value that can be worn anytime, anywhere. Souffle Marais, an oriental-floral scent with iris as the main ingredient, carries a romantic feeling. The powdery scent stands out as sweet and transparent. It is filled with a pink aura matching the cap, making it suitable for dates.


The name itself is enchanting: Evening Whispers. The actual scent is just as captivating. Evening Whispers, with rose, praline, and red berry as main ingredients, captivates the senses with a mysterious yet intense aroma. The base scent is quite sweet and heavy, with a tangy note that makes it suitable not only for cold winter winds but also for hot summer days.


Massimo Dutti 'Eau de Parfum 3-Piece Set' (Manhattan Light, Souffle Marais, Evening Whispers) / 3x30ml around 79,000 KRW


The Meeting of Mrs. Jo Malone and ZARA
Not Clothes but Perfume... Fragrant SPA Brand [Likeit]

Not Clothes but Perfume... Fragrant SPA Brand [Likeit] Zara 'ZARA Emotions Collection by Jo Loves'

ZARA launched the 'ZARA Emotions Collection by Jo Loves' through a global collaboration with Mrs. Jo Malone CBE, who created some of the world's most beloved perfumes. The product is said to be inspired by the past, present, and future of ZARA's fashion collection.


The collection includes a total of eight scents (▲Vetiver Pamplemousse, ▲Waterlily Tea Dress, ▲Ebony Wood, ▲Amalfi Sunray, ▲Tuberose Noir, ▲Fleur de Patchouli, ▲Bohemian Bluebell, ▲Neroli). It embraces familiar yet charming sensibilities, from cheerful fruity scents to minty notes that tickle the nose, captivating and charismatic aromas, calming fragrances, and vintage scents that evoke memories.


The packaging is designed simply, like Jo Malone's perfumes. Each perfume's name is stylishly written on a frosted sticker. 'ZARA Emotions' is available in three sizes (90ml, 40ml, 10ml), broadening consumer choices. If you are searching for your personal preference, it would be good to pay attention to ZARA perfumes composed of unique stories with distinctive personalities. However, the Neroli scent is said to be released later.


ZARA 'ZARA Emotions Collection by Jo Loves' / 90ml around 49,000 KRW, 40ml around 29,000 KRW, 10ml around 11,000 KRW


Photo by Taeyoon Kim


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