[Asia Economy Reporter Yujin Jo] BYC announced that it will release a DIY underwear set called ‘Soribeotgo Panty Jilleo’ that can be customized, in collaboration with the popular jerky brand Jilleo.
Soribeotgo Panty Jilleo consists of one BYC Span Men's Brief and eight pieces of Jilleo Charcoal BBQ-flavored jerky. Each product package contains underwear in the jerky package and jerky in the underwear package to add an element of fun, and it also includes stickers such as brand logos and alphabets that can be directly attached to the underwear, offering an enjoyable experience.
The Soribeotgo Panty Jilleo product will be sold in limited quantities for one day through Wemakeprice. After purchasing the product, customers who upload a certification shot or a photo of their own customized underwear made with the stickers on social networking services (SNS) will be entered into a draw to win Jilleo jerky and BYC underwear worth approximately 50,000 KRW. Winners will be announced via official Instagram DM on the 25th.
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