[Asia Economy Reporter Choi Saeng-hye] Ottogi announced on the 2nd that its ‘Jin Bibimmyun,’ launched on March 23, surpassed 20 million units sold within just two months of release.
Jin Bibimmyun is a product featuring the spicy flavor of sun-dried red chili peppers combined with the tangy and refreshing taste of apple and tamarind seasoning sauce. It offers chewy and elastic noodles enhanced with protein and dietary fiber, and its weight is increased by 20% compared to Ottogi’s Buckwheat Bibimmyun (130g), allowing for a more generous serving. Tamarind is a legume fruit mainly used in tropical cuisines of India and Southeast Asia to add a tangy aroma.
Ottogi emphasizes Jin Bibimmyun’s unique selling points: ▲ the refreshing taste of bibimmyun flavored with tamarind, a spice commonly used in Southeast Asia ▲ a generous portion size reflecting consumer feedback that one serving was insufficient ▲ the application of Jin Ramen’s delicious spicy flavor expertise, known as an all-purpose seasoning in various dishes, to create a richer seasoning taste and addictive spiciness. Since April, a TV commercial featuring ‘Baek Sa-bu’ Baek Jong-won has also been aired.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
