May Singer Brand Reputation Rankings: BTS Ranks 1st... 2nd and 3rd Are 'Mr. Trot' Lim Young-woong and Young-tak

Group BTS (Bangtan Sonyeondan). Photo by Big Hit Entertainment

Lim Young-woong 'Now Trust Only Me' Cover
[Image Source=Yonhap News]

[Asia Economy Intern Reporter Park Hee-eun] According to the big data analysis results of singer brand reputation in May 2020, the rankings from 1st to 3rd place were △BTS △ Lim Young-woong △ Youngtak.

The Korea Corporate Reputation Research Institute analyzed 101,702,578 pieces of singer brand big data from April 28 to May 29, 2020, conducting an analysis of consumer brand participation, media, communication, and community.

Additionally, the rankings from 4th to 30th place in the May 2020 singer brand reputation were Oh My Girl, IU, (G)I-DLE, Baekhyun, Kang Daniel, NCT, IZ*ONE, Red Velvet, Song Ga-in, Taeyeon, Zico, Apink, Paul Kim, WINNER, Chungha, MAMAMOO, Suho, Gummy, Joy, Bolbbalgan4, Kim Jae-hwan, ITZY, Davichi, Chanyeol, Punch, Noeul, and Kim Feel.

The brand BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook), which ranked first, recorded △Participation Index 4,029,916 △Media Index 2,294,941 △Communication Index 5,299,657 △Community Index 3,991,221, resulting in a brand reputation index of 15,615,734.

The brand Lim Young-woong, ranked second, recorded △Participation Index 7,028,567 △Media Index 2,045,491 △Communication Index 2,714,194 △Community Index 1,701,190, resulting in a brand reputation index of 13,489,442.

The brand Youngtak, which took third place, recorded △Participation Index 2,621,769 △Media Index 2,083,852 △Communication Index 1,237,989 △Community Index 1,232,422, resulting in a brand reputation index of 7,176,033.

Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, analyzed, "The BTS brand was loved by consumers with many songs such as 'ON,' 'Black Swan,' 'Friends,' 'Filter,' 'Moo,' and 'Time Difference.' The Lim Young-woong brand attracted consumer interest with 'Now Trust Only Me,' 'Story of a 60s Elderly Couple,' and 'Wish,' while the Youngtak brand drew attention with 'Jjin-ya' and 'Makgeolli Han Jan.'"