Green Aloe, Awarded '2020 Customer Love Brand Award' in Cosmetics Category for 5 Consecutive Years

‘Aloeste,’ a green aloe cosmetic brand that succeeded in word-of-mouth marketing with aloe and plant-based cosmetics, led by CEO Jeong Gwang-suk, won the Grand Prize in the cosmetics category for five consecutive years at the ‘2020 Customer Love Brand Awards’ jointly hosted by JoongAng Ilbo and The Economist.

The driving force behind Aloeste’s ability to bring a fresh breeze to the cosmetics market was its research and development of naturally derived cosmetics reflecting consumer needs and realizing customer satisfaction through experiential marketing.

A distinctive feature of their products is the use of lavender water instead of purified water as the base of the cosmetics, adding essence functionality and aiming for a high-quality line.

Additionally, the preservatives in the cosmetics boldly exclude synthetic ingredients, which are the main cause of transdermal toxicity, and contain patented ingredients extracted from plants, stabilizing the products with natural ingredients and winning consumers’ hearts as naturalistic cosmetics.

In particular, the main ingredient aloe, which helps soothe sensitive and delicate skin, is supplied as USDA-certified organic aloe, and the high-functional anti-aging skin ingredients contain newly developed natural substances globally verified, which is Aloeste’s competitive edge.

Pursuing eco-friendly cosmetics, Aloeste reflects CEO Jeong’s management philosophy by adhering to honest ingredients and components, using absolutely no Chinese-sourced ingredients, not even 1%.

Aloeste’s ‘Natural Skincare 100’ is a gel-type steady seller containing 100% aloe polysaccharides that activate skin immune cells.

This product, excellent in soothing effects, contains hyaluronic acid, plant-based collagen, marine collagen, etc., which enhance moisture retention and elasticity, while 17 kinds of plant extracts protect the skin from external irritants and provide nourishment.

The sunscreen products are also stabilized with naturally derived ingredients, minimizing skin damage from physical and chemical stimuli. They block both UVA and UVB rays simultaneously, are resistant to water and sweat, and contain functional ingredients that help with wrinkles and whitening, making them gentle enough for all ages and skin types.

The color cosmetics that cover skin imperfections contain 10 types of plant oils, 5 types of plant extracts, 6 types of jewel powders, galactomyces ferment filtrate, apple stem cell extract, marine collagen, hyaluronic acid, and other natural plant ingredients, enhancing skin adhesion and creating a smooth, radiant dewy skin effect depending on the angle of the face.

Joo Cha-mi, head of the Green Aloe Research Institute, presented the vision, stating, “Green Aloe will not spare any investment in research and development of eco-friendly products to build a corporate brand loved by consumers.”