[Asia Economy Reporter Seungjin Lee] Ilons Coffee announced on the 25th that it will launch three single-origin drip bag coffees based on specialty coffee and one branding coffee in June.
The products to be released this time are introduced under the slogan "The place where you are becomes a cafe," targeting the B2C (business-to-consumer) market through long-term planning.
Ilons Coffee believed that simple distribution channels alone could not provide competitiveness and differentiation, so it formed a partnership and strategic collaboration with Stein TV Entertainment Co., Ltd., a media commerce specialist company.
Through this, Stein TV is responsible for establishing a new distribution system for this business, as well as directing sales and new business models, while Ilons Coffee takes charge of all research, development, and supply related to coffee, dividing roles in a bifurcated system.
Meanwhile, Diamond Enterprise, the operator of Ilons Coffee, is a company that spread the coffee bean culture domestically and led the introduction of the first tea maker in Korea. It supplies coffee beans to Ediya Coffee, Starbucks Coffee Korea, SPC Group, CJ Foodville, Coffee Bean Korea, Tom N Toms Coffee, and others.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
