Centellian24 Re-signs Exclusive Model Contract with Actress Kim Ha-neul

[Asia Economy Reporter Yujin Cho] Dongkook Pharmaceutical's high-functional dermocosmetic brand Centellian24 has renewed its exclusive contract with actress Kim Ha-neul.

Kim Ha-neul was selected as Centellian24's exclusive model last year and will continue her activities for the second year this year. She has contributed to increasing brand awareness by expressing various products presented by Centellian24 with her unique natural charm and trustworthy image.

In particular, Kim Ha-neul has been consistently using Centellian24's popular product, 'Madeca Cream,' in her daily life and has been praised for effectively conveying the brand's authenticity as an exclusive model by introducing product usage methods based on her actual experience.

A representative of Centellian24 stated, "We decided to renew the contract because we judged that actress Kim Ha-neul, loved for her clear skin and elegant image, fits well with Centellian24's brand concept of pursuing the natural beauty of the skin."

Meanwhile, Kim Ha-neul is scheduled to appear as the professional working mom announcer 'Jung Da-jeong' in the JTBC drama '18 Again,' which will air in the second half of this year.

Centellian24 is a high-functional dermocosmetic brand created based on the core ingredient 'Centella Asiatica Quantified Extract (TECA),' developed through Dongkook Pharmaceutical's Madeca dermatological science technology. Centella Asiatica, also known as 'Tiger Herb,' got its name because tigers are said to rub their wounded areas on this plant to heal. It is also known as 'Gotu Kola,' meaning a healing herb.