[Asia Economy Honam Reporting Headquarters Reporter Lee Han-hyuk] Naju City, Jeollanam-do (Mayor Kang In-gyu) announced on the 19th that from the 20th of this month to the 15th of next month, the second pilot operation of the cutting-edge non-face-to-face individual travel program, ‘Media Tour,’ aimed at preventing the spread of COVID-19, will begin.
The Media Tour is one of the ‘Namdo Taste Journey’ in the 8th region of the Korea Theme Travel Top 10, jointly implemented by Gwangju Metropolitan City, Naju City, Mokpo City, and Damyang County under the Ministry of Culture, Sports and Tourism.
The city combines the history, culture, and humanities resources of major tourist sites in each region with information and communication (IT) technology, supporting travelers to enjoy diverse explanations and beautiful videos of the tourist sites through tablet PCs.
Media Tour participants can travel while receiving videos and explanations of each tourist site through tablet PCs that serve as guides at each regional operation base.
The operation bases are ▲ Gwangju Yangnim-dong Tourist Information Center ▲ Useful Place in Naju Eupseong Area ▲ Mokpo Modern History Street 1897 Gahang Cultural Street Village Management Social Cooperative ▲ Damyang Dambitgil Grasshopper Cafe, totaling four locations.
To apply, travelers can make a reservation in advance on the Media Tour website and check the travel course information.
During the pilot operation period until the 15th of next month (every Wednesday to Sunday, from 9 a.m. to 6 p.m.), the experience is free of charge.
Media Tour has resumed operation by strictly adhering to infection prevention manuals, including the five core personal quarantine rules and 31 detailed guidelines, following the recent transition from ‘social distancing’ to ‘everyday distancing.’
In particular, it steps back into the tourism market, which has been contracted due to COVID-19, as a smart individual tourism program that allows visitors to encounter stories, history, and figures embedded in the depths of time beyond immediate sightseeing.
During the hiatus caused by COVID-19, the content of the tablet PCs was enhanced, allowing users to experience richer information and more convenient functions (UI).
This enhancement added surrounding information for individual travelers, including categorized information on restaurants, cafes, accommodations, and even small stories not captured in the videos.
The project involved professional story writers, video producers, and cultural planners who devoted five months to discovering stories and producing videos to help tourists immerse themselves and feel the presence of the sites.
A representative of the Media Tour company, Sangsang-O Co., Ltd., said, “At a time when non-face-to-face tourism is necessary due to the prolonged COVID-19 pandemic, Media Tour will inject new vitality into regional tourism revitalization.”
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