[Hot★Style] Italian Luxury 'Gucci' V 'Prada' #Online

Gucci Launches Online Store Exclusive Limited Edition Eyewear Collection
Prada Opens Official Korean Online Store

Italian luxury brands 'Gucci' and 'Prada' have announced news about their online stores.

[Culture & Life Department Reporter Jeonghwa Choi] Italy’s luxury brands 'Gucci' and 'Prada' have each announced news about their online stores.

Gucci is launching a limited edition eyewear collection exclusively online. Prada officially opens its Korean online store today (the 12th). Let’s take a look at Gucci’s new sunglasses set to heat up this summer and the promotional events celebrating the opening of Prada’s online store.

Gucci Launches Limited Edition Eyewear Collection Exclusive to Online Store

Gucci Launches Online Store Exclusive Limited Edition Eyewear Collection

Italian luxury brand 'Gucci' has globally released a limited edition eyewear collection available only through its official online store.

This Gucci eyewear collection features bold chains with detachable Gucci logo-shaped earrings attached to the sunglass temples. Notably, the earring-shaped charms can be moved or swapped as desired to create a unique personal style.

This innovative design reflects Gucci’s belief that clothing and accessories should express individuality, while adding an unexpected element of fun, showcasing Gucci’s distinctive approach to transforming eyewear.

Gucci Eyewear Collection (ECOM Exclusive)

Designed with Gucci’s unique aesthetic, this unisex eyewear collection suitable for all ages consists of six models: three sunglass designs each released in two colors, with only 100 units available per model. All temples are made of glossy Endura Gold chains, to which the earring charms are attached.

The collection comes with a pink velvet case featuring a red pocket exclusively for sunglasses, along with a separate red pouch. The label inside the case indicates that these sunglasses are a limited edition released exclusively through Gucci’s official online store.

Meanwhile, Gucci filmed an advertising campaign for this collection against the backdrop of a beach at sunset. The charismatic male and female models portrayed carefree and uninhibited attitudes?jumping into the water fully clothed and blowing bubble gum?while the earring-shaped charms attached to the sunglasses swung freely.

Prada Officially Opens Korean Online Store

Prada Opens Official Online Store in Korea

Italian luxury brand 'Prada' officially opens its Korean online store on the 12th.

Reflecting Prada’s unique values, this website offers a special shopping experience through continuous browsing updates and the brand’s sensibility. It also allows users to experience the world of Prada through diverse and creative content.

Prada plans to present editorial content and e-commerce technology in a sophisticated and simple manner, emphasizing synergy, dynamism, flexibility, immediacy, and omnichannel strategies.

Prada, Official Online Store in Korea

The site features enhanced functions such as mini videos that play while browsing products, personalized content tailored to users, and a modular framework, enabling consumers to have a unique experience and interact from anywhere and on any device.

On the ‘Pradasphere’ page, visitors can explore fashion shows, special projects, campaigns, films, events, and various Prada locations, experiencing Prada’s past, present, and future. This page offers two browsing options categorized by category and year.

Meanwhile, since opening its European online store in December 2019, Prada has been offering a monthly online exclusive called the Prada Time Capsule for both men and women. This Time Capsule is available for purchase for only 24 hours and will be launched in Korea starting from the 4th of next month.

Photos: Prada, Gucci (Creative Director: Alessandro Michele, Art Director: Christopher Simmonds, Photographer: Mark Peckmezian, Styling: Emma Wyman, Hair Stylist: Alex Bronswell, Makeup: Thomas de Kluyver)