"Coming Soon Perfume" Zara X Jo Malone, Byredo 'Gender Floral' [Beauty New]

Zara (ZARA) Launches 'Emotions Collection by Jo Loves' Perfume
Byredo (BYREDO) Releases 'Lily Fleur Eau de Parfum'

(From the left) 'Zara' 8 story scents collaborated with Jo Malone, 'Byredo' gender floral scent

[Culture & Life Section Reporter Choi Jeonghwa] As daytime temperatures continue to exceed 20 degrees Celsius, early summer weather is already upon us. Consequently, more customers are visiting perfume stores in search of fragrances that uphold etiquette. The SPA brand ZARA is set to launch a fragrance collection featuring eight stories created in collaboration with Jo Malone on the 14th, and customers have already begun sampling the scents. Additionally, the luxury perfume brand BYREDO will introduce a new gender-floral fragrance in early June.

ZARA 'Emotions Collection by Jo Loves' Perfume Launch

Zara (ZARA) Launches 'Emotions Collection by Jo Loves' Perfume

SPA brand ZARA is introducing the ZARA Emotions Collection by Jo Loves (hereafter ZARA Emotions), a perfume collection created through a global collaboration with Jo Malone CBE, to the domestic market.

ZARA formed a creative partnership with Jo Malone CBE, who has created some of the world’s most beloved perfumes, about a year ago and planned this collection. Both ZARA and Jo Malone are widely known for their strong attention to detail and storytelling, as well as for launching unique and intriguing products in the market. This perfume collection was inspired by the past, present, and future of ZARA’s globally loved fashion collections.

ZARA stated, “Through this collaboration with Jo Malone CBE, who excels in storytelling through scent, and ZARA’s professional team, we are proud to present a special perfume inspired by ZARA’s fashion collections. We are very pleased with this global collaboration and look forward to sharing it with many customers.”

Jo Malone CBE, founder of Jo Loves, said, “I am delighted to embark on this amazing creative journey with ZARA. The ZARA Emotions collection, based on the global heritage of both ZARA and Jo Loves, was created using ingredients cherished over a long time. Each fragrance has its own unique character and story. I hope many people will love the ZARA Emotions collection, filled with imagination and artistry.”

The ‘ZARA Emotions Collection by Jo Loves,’ created through collaboration between ZARA and Jo Malone CBE, will be exclusively available at ZARA stores nationwide and online starting from the 14th.

Prior to the launch, from the 8th, miniature samples for scent testing have been provided at ZARA stores nationwide, allowing customers to experience the fragrances firsthand. Additionally, scent strips are included with online orders for customers to try the scents before purchase.

Moreover, a special display zone where customers can directly experience the products is currently operating at the ZARA Gangnam store. The collection includes a total of eight fragrances, available from the 14th at stores nationwide and online. However, the Neroli scent will be released at a later date.

BYREDO Launches ‘Lil Fleur Eau de Parfum’

BYREDO Launches 'Lily Fleur Eau de Parfum'

European luxury brand BYREDO will introduce a new fragrance, ‘Lil Fleur Eau de Parfum,’ in early June, marking its first new perfume since 2020.

‘Lil Fleur Eau de Parfum’ captures the soaring emotions of teenagers. It embodies the mysterious and complex world of teen spirit, where crying, laughing, dancing, and shouting coexist, and joy and sorrow are felt simultaneously. Ben Gorham, BYREDO’s creative director and a father of a young teenage daughter, aimed to express the dynamic emotions of purity and confidence through this fragrance.

It captures the moment just before a rosebud fully blooms, where innocence transforms into experience?a familiar yet now unfamiliar moment. Just as roses have thorns, the fragrance represents the ecstasy of self-discovery and the fear of the future, filled with sweet yet bittersweet potential?a moment everyone has experienced or will experience.

The floral scent ‘Lil Fleur’ begins with the exhilarating vitality of black currant and tangerine in the top notes. The heart notes feature crispy Damask rose, which conveys sweetness and lightness, dancing to express the girl’s world, while warm saffron blends with masculine leather accords to create a fragrance that is feminine yet not detached from masculinity, appealing across genders. The base notes of blonde wood, amber, and vanilla add delicate aromas, finishing with a sense of stability.

Meanwhile, to celebrate the launch of ‘Lil Fleur Eau de Parfum,’ BYREDO will offer a 2ml sample with every purchase of Lil Fleur throughout June at all BYREDO stores. Additionally, the Dosan flagship store will hold a promotion giving out a Lil Fleur secret gift.