▶ Single Life Focused on Personal Happiness ‘Hyollo’... Emerging as a New Trend in the Officetel Market
▶ Floor Plans Optimized for 1-2 Person Households Maximize Space Efficiency, Featuring Advanced Systems
▶ Officetel Equipped with a ‘One-Stop Living Zone’ Close to Various Convenience Facilities Including Shopping, Culture, Medical, and Distribution!
The new brand officetel ‘Gocheok Herium The One,’ which combines the latest residential trends, is drawing attention as it approaches a complete sell-out just over a month after opening its showroom despite the COVID-19 pandemic.
Recently, the officetel market has been focusing on ‘Hyollo,’ a portmanteau of ‘hollo’ (alone) and ‘YOLO’ (You Only Live Once). This trend is mainly attributed to the increase in single-person households and the societal preference for work-life balance (Work & Life Balance). Accordingly, customized layouts and products for single-person households, along with location conditions that allow easy access to various living infrastructures, have become essential keywords for successful sales.
Real estate experts say, “As officetels continue to evolve, reflecting the latest residential trends has a decisive impact on successful sales,” adding, “The more an officetel meets the needs of its primary target group?young office workers?the more it minimizes vacancy risks and demonstrates high investment value.”
First, ‘Gocheok Herium The One’ has strengthened its competitiveness through floor plans optimized for 1-2 person households. It features a south-facing layout and a fully furnished system to enhance comfort and convenience, and maximizes space utilization by installing the boiler room externally. This is evaluated as an optimal structure that allows securing one’s own space. Additionally, all units are furnished with ‘Hanssem’ products, and shoe cabinets are equipped with antibacterial deodorizing devices, elevating the officetel’s quality to an apartment-level standard.
Moreover, privacy is enhanced through corridor layouts for all units, and residential convenience is improved with a security system that leaves no blind spots and bicycle storage facilities. It also includes an advanced system using a 10-inch integrated wall pad that allows easy control of indoor ventilation, lighting, and more.
Another highlight is the ability to enjoy various convenience facilities within a short walk. Gocheok Sky Dome is located just a 5-minute walk away, allowing convenient leisure time. Nearby are Guro Seongsim Hospital, Kim’s Club, and 2001 Outlet, making access to convenience facilities easy. Additionally, large retail facilities such as Lotte Mart, NC Department Store, and Hyundai Department Store can be reached within about 10 minutes by car.
◆ A Closer Look at the Station-Area Brand Officetel ‘Gocheok Herium The One’ with Strong Demand and Future Value
Developed by P&SD Development Co., Ltd. and constructed by Himchan Construction Co., Ltd., ‘Gocheok Herium The One’ is located at 76-14 Gocheok-dong, Guro-gu, Seoul. It consists of 242 officetel units exclusively sized at 19㎡ across 12 floors above ground and one basement level, along with 21 neighborhood living facilities. Notably, ‘Gocheok Herium The One’ is the first new brand officetel to be built in Gocheok-dong in 10 years, drawing attention.
‘Gocheok Herium The One’ is a station-area officetel about a 10-minute walk from Guil Station on Subway Line 1, allowing direct access to major business districts in Seoul such as Yeouido and Jongno without transfers. Furthermore, once the ‘Seobu Expressway Underground Project’ (scheduled for 2021) near the complex is completed, vehicle access is expected to become even more convenient.
It is also evaluated to have abundant demand. Approximately 25,000 workers are employed within walking distance at Dongyang Mirae University, Gocheok Tool Market, hospitals, and distribution complexes. Expanding the living area southwestward to Yeouido or G-Valley Guro Complex is expected to increase the number of workers living near their workplaces to about 360,000.
Additionally, development prospects stand out. Recently, HDC Hyundai Development Company has begun full-scale development of ‘Gocheok I-Park,’ the largest public-supported private rental housing project in Korea, near the complex, raising expectations. This development will include apartments along with large commercial and mart facilities (I-Park Mall, Costco). Furthermore, the area encompasses large-scale development projects such as a complex administrative town and Green Smart Valley.
Meanwhile, Himchan Construction’s officetel brand ‘Herium’ has continued successful sales nationwide in areas such as Misa, Wirye, Inha University Station, Dasan, and Baegot. Himchan Construction leads intelligent building construction with innovative floor plans and recently donated 100 million KRW to the National Disaster Relief Association to help overcome COVID-19.
Currently, the sales promotion center for ‘Gocheok Herium The One’ is actively implementing COVID-19 prevention measures. Visitors’ temperatures are checked using non-contact thermometers, and thermal cameras installed in the building housing the showroom monitor temperatures continuously. In addition, thorough sterilization is conducted with daily in-house disinfection and weekly disinfection by the professional company CESCO. Moreover, 30,000 hand sanitizers are given as gifts to consultation customers.
The sales promotion center is located at 101, Daeryung Post Tower 3rd, 182-4 Guro-dong, Guro-gu, Seoul, with move-in scheduled for November 2021.
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