[Featured Stock] Samsung Publishing, Nexon 1.5 Trillion Investment Candidate 'SmartStudy'... Strong Performance

[Asia Economy Reporter Yoo Hyun-seok] Samsung Publishing is on the rise. It appears that expectations of becoming an investment target have influenced this, amid SmartStudy recently borrowing about 1.5 trillion KRW twice from Nexon's subsidiary Neople.

As of 9:13 AM on the 6th, Samsung Publishing was trading at 24,750 KRW, up 1.43% (350 KRW) compared to the previous trading day.

On this day, an economic media outlet reported that one of the companies attracting attention as an investment target is SmartStudy. SmartStudy is a digital content production and distribution company established in 2010 by Kim Min-seok, the third-generation founder of Samsung Publishing. It is known that CEO Kim Min-seok started his career at Nexon and has connections with Chairman Kim Jung-ju and the Samsung Publishing owner family.

NXC, the holding company of the Nexon Group, also made a strategic investment in SmartStudy in 2013. As of the end of last year, CEO Kim Min-seok holds 23.46% of SmartStudy shares, and Samsung Publishing holds 21.14%. NXC held 90,000 common shares (3.73%) as of 2018, making it the third-largest shareholder based on common stock holdings.