Danggeun Market Surpasses 11st... Explosive Growth in the Used Goods Trading App Market

Mobile Index Announces Market Analysis Report on Secondhand Trading Apps

[Asia Economy Reporter Kim Cheol-hyun] The domestic second-hand trading application (app) market is experiencing explosive growth, according to recent research. Danggeun Market, the number one second-hand trading app, surpassed 11st and Wemakeprice to rank second among all shopping apps.

Mobile big data platform company IGAWorks (CEO Ma Guk-seong) announced the 'Second-hand Trading App Market Analysis Report' on the 28th through its mobile data analysis platform 'Mobile Index.' This report analyzed data based on the Android operating system (OS) over five quarters from January last year to March this year.

According to the report, Danggeun Market, which holds the top position in the domestic second-hand trading app market, had a daily active user count (DAU) of 1.56 million as of April 10, ranking second after Coupang. Following were 11st in third place (1.37 million), Wemakeprice in fourth (1.09 million), and Gmarket in fifth (1.07 million).

Carrot Market Logo/Photo by Carrot Market Homepage

Danggeun Market dominated all analytical indicators in the second-hand trading app market. As of March, the usage rate of second-hand trading apps was highest for Danggeun Market at 67.6%, followed by Bungaejangter (57.2%), Hello Market (42.3%), Auction Used Market (39.7%), and Junggonara (32.5%). Additionally, Danggeun Market's monthly active users (MAU) in March reached 4.46 million, a 2.76-fold increase compared to 1.61 million in the same period last year. The total number of installed devices for major second-hand trading apps in March was also led by Danggeun Market with 6.6 million, followed by Bungaejangter with 2.35 million, and Junggonara with 1.36 million.

According to Mobile Index, the total number of second-hand trading app users reached nearly 4.92 million in March this year. This represents a 76% increase compared to January last year. The main user demographic for second-hand trading apps is people in their 30s and 40s, and across all generations, the proportion of female users was found to be higher than that of male users.