Binggrae Launches ‘Kkotgerang Gim’ with Added Saltiness from Gwangcheon Seaweed

[Asia Economy Reporter Choi Saeng-hye] Binggrae's snack brand Kkotgerang announced on the 10th that it has launched 'Kkotgerang Gim,' which contains domestically produced Gwangcheon seaweed.

Kkotgerang Gim was developed based on the idea that the crab and seaweed in Kkotgerang are representative ingredients from the sea. It features the salty taste of Gwangcheon seaweed and the unique crispy texture of Kkotgerang. The recent global surge in popularity of domestically produced seaweed is also one of the main reasons for launching 'Kkotgerang Gim.'

Launched in 1986, Kkotgerang has been loved by consumers for a long time due to its unique crab-shaped design and its light flavor roasted with salt. Even before Kkotgerang Gim, the brand has attempted various transformations by releasing products such as Kkotgerang Buljjambbong and Kkotgerang Gochunaengi.