[Asia Economy Reporter Yujin Cho] The women's fashion brand VOV by Shinsegae International launched its first collaboration collection with Disney, 'V Mickey,' on the 9th.
The V Mickey collection is the third capsule collection released by VOV, which has eliminated the concept of regular collections this year and has been introducing new products every month. The collection features a distinctive blend of VOV's modern and sophisticated style with the cute and charming Mickey Mouse character.
This collection includes a total of 13 items such as denim jackets, blouses, T-shirts, and skirts. It offers a variety of casual and feminine styles, making it suitable for women in their 20s and 30s to wear not only as everyday outfits but also as unique office looks.
For this collection, a new mini Mickey pattern resembling polka dots was developed and applied to blouses, jumpsuits, and long skirts. Among these, the black jumpsuit with a white collar as a design point received nearly three times the orders of the prepared quantity within two days of its release, leading to a reproduction phase.
Short-sleeve T-shirts featuring Mickey Mouse's face and silhouette, as well as the V MICKEY lettering, are offered in various colors to suit different tastes. The white denim jacket and pants elegantly express adorable Mickey Mouse embroidery on the pockets and sleeves, making them great statement pieces.
A VOV representative said, “We are planning mini collections every month reflecting the latest trends, targeting the MZ generation who seek new things. This collection, which interprets Mickey Mouse, the epitome of classic characters, with VOV’s sophisticated sensibility, is differentiated from existing Mickey designs and is receiving positive responses from women in their 20s and 30s.”
VOV’s V Mickey collection is available at VOV stores nationwide and on Shinsegae International’s official online mall, SI Village.
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