[Asia Economy Reporter Yoo Hyun-seok] As the COVID-19 pandemic has expanded untact (contactless) consumption, domestic car purchasing patterns are gradually shifting online.
GetCha, a mobile price comparison platform for car purchases, announced on the 8th that non-face-to-face consultation requests for new car purchases increased by 246% last month compared to the previous month, when COVID-19 cases surged, and consultation requests for selling owned used cars also rose by 179%. Additionally, the number of new subscribers that month reached 30,000, an increase of about 8,000 from the previous month, marking a 136% rise.
This change in car purchasing patterns appeared not only among consumers but also sellers. In March, partnerships with car dealers wishing to conduct online sales consultations increased by 273% compared to the previous month. This is explained by new car dealers, who were hit hard as showroom visits by consumers sharply declined due to COVID-19 and the government's stringent social distancing measures, turning their attention to online channels.
Jung Yoo-cheol, CEO of GetCha, said, "In response to changes in consumption patterns, we will further strengthen non-face-to-face consultation services and focus on advancing our services so that car purchase information can be obtained more easily and accurately online."
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