Hyundai Motor "New Avante, Domestic Sales Target of 73,000 Units This Year" (Comprehensive)

[Asia Economy Reporter Su-yeon Woo] Hyundai Motor Company announced on the 7th that the domestic sales target for the new Avante launched this year is 73,000 units. Considering that the first quarter of this year has already passed, it is a target that requires selling about 8,100 units per month going forward to achieve.

This target is interpreted as reflecting Hyundai's determination to raise the monthly sales volume of the Avante in the domestic sedan market to a level similar to that of the Sonata and Grandeur.

The newly launched 7th generation Avante achieved 16,849 pre-orders over 9 business days from the 25th of last month to the 6th of this month. This is an encouraging figure considering the decline in demand for domestic compact sedans and the significant contraction of consumer sentiment due to the novel coronavirus infection (COVID-19).

Analysis of pre-orders shows that the proportion of customers in their 20s and 30s increased significantly to 44%, compared to 30% for the previous model, and the proportion of customers in their 40s and 50s also reached 42%, confirming balanced preference across all age groups.

A Hyundai Motor official said, "The All-New Avante is a car that will satisfy not only young professionals but also various customer groups with trendy sensibilities," adding, "We plan to conduct extensive test drive and customer participation events through collaborations with various brands, making customers' daily lives smarter."

The newly launched Avante applied an innovative and sporty design to enhance design completeness, and its driving performance was improved by adopting the 3rd generation platform. In addition, it is equipped with cutting-edge safety and convenience features that surpass its class, enhancing safety.

◆ The Ultimate Design Avante... Eye-catching 'Parametric Dynamics' Grille

The new Avante was completed with a futuristic and innovative design by applying the 'Parametric Dynamics' theme. Hyundai reinterpreted the sporty and challenging character that has continued since the 1st generation model with bold sculptural beauty.

The exterior design first stands out with a sporty front featuring the 'Parametric Jewel Pattern Grille,' which changes color depending on the angle of light reflection, headlamps, and a robust bumper. The side profile is highlighted by a strong character line running through the entire vehicle, and the rear features a sleek trunk equipped with 'H-Tail Lamps' shaped like Hyundai's H logo, leaving a strong impression.

The interior design completes a driver-centric structure with a low and wide line wrapping from the door to the crash pad and console, reminiscent of an airplane cockpit. The panoramic display, integrating a 10.25-inch cluster and a 10.25-inch navigation screen, creates a luxury that surpasses its class.

◆ Improved Space and Safety with 3rd Generation Platform... Enhanced Fundamentals with High-Strength Lightweight Body

The All-New Avante operates with a total of two engine lineups: Smartstream Gasoline 1.6 MPI and 1.6 LPi. Hyundai plans to launch hybrid and high-performance N Line Avante models in the domestic market in the first half of this year.

The Smartstream Gasoline 1.6 MPI engine delivers fuel efficiency of 15.4 km/ℓ, maximum output of 123 horsepower, and maximum torque of 15.7 kgf·m, while the 1.6 LPi engine achieves fuel efficiency of 10.6 km/ℓ, maximum output of 120 horsepower, and maximum torque of 15.5 kgf·m.

The 'All-New Avante,' equipped with the new 3rd generation integrated platform, lowers the overall height and widens the width compared to the previous model, lowering the center of gravity. It secures ample space with the best-in-class wheelbase, as well as improved driving stability.

◆ "Is this a compact car?"... Safety and Convenience Features Surpassing Its Class

The All-New Avante completes product competitiveness that surpasses its class by applying cutting-edge infotainment, driver assistance systems, and convenience features in large numbers.

First, the most important front collision-avoidance assist function is applied as standard across all trims. Along with this, lane following assist (LFA), lane keeping assist (LKA), driver attention warning (DAW), and high beam assist (HBA) are also standard on all trims, significantly enhancing safety.

Hyundai's first-ever 'Hyundai CarPay' service, applied to the new Avante, allows customers to conveniently pay through the navigation screen at affiliated gas stations such as SK Energy and parking lots like Parking Cloud.

The sales prices of the All-New Avante gasoline models are ▲Smart 15.31 million KRW ▲Modern 18.99 million KRW ▲Inspiration 23.92 million KRW. The LPi (general sales) models are ▲Style 18.09 million KRW ▲Smart 20.34 million KRW ▲Modern 21.67 million KRW.