Nasmedia Announces 'Internet Usage Survey'
Teens and 20s Spend Most Time on Video Content
Teens Average 2 Hours 35 Minutes, 20s 2 Hours 6 Minutes
[Asia Economy Reporter Koo Chae-eun] It was found that teenagers watch online videos for an average of about 2 hours and 35 minutes per day. Among platforms, YouTube usage rate was overwhelmingly high at 93.7%. Netflix usage rate doubled compared to the previous year (11.9%) to 28.6%.
On the 6th, KT Group and digital media rep Nasmedia announced the 2020 Internet User Survey with these findings. This survey was conducted on 2,000 domestic users who use both PC and mobile devices.
The average daily online video viewing time in Korea was 1 hour and 38 minutes. Among them, teenagers watched for 2 hours and 35 minutes, and people in their 20s watched for 2 hours and 6 minutes, exceeding the average usage time (1 hour 38 minutes) by a large margin.
There was little variation in average video viewing time among those aged 30 and above. People in their 30s watched videos for 1 hour and 16 minutes, those in their 40s for 1 hour and 17 minutes, those in their 50s for 1 hour and 6 minutes, and those in their 60s for 1 hour and 11 minutes.
Use of paid video services (OTT) also surged. More than half of the survey participants, 51.3%, used OTT services, showing an 8% increase in usage rate compared to the previous year. The reasons for using OTT were cited as ‘variety of content (49.0%)’ and ‘exclusive content offered by each service (43.6%)’.
Among OTT users, 30.0% responded that they experienced OTT services on TV using smart TVs/viewers, etc. The online video usage rate among internet users recorded 94.6%, similar to the previous year. The proportion of respondents who said they watch online videos ‘mainly on mobile’ or ‘only on mobile’ was 62.9%.
Lee Ji-young, head of DTLab at Nasmedia, said, “In 2020, YouTube showed a closer presence in users’ daily lives,” adding, “Beyond the behavior of watching videos through searches with specific motives and purposes, it is noticeable that people actively watch videos by subscribing to and setting notifications for channels they personally prefer.”
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