[Asia Economy Reporter Yujin Cho] LF (CEO Oh Gyusik), a lifestyle culture company, announced that its leading menswear brand Maestro will launch a ‘Comfort’ setup on the 3rd for the spring-summer season, designed to be enjoyed both at work and during leisure time, and will hold a commemorative event.
The setup is characterized by a comfortable and stylish coordination that is simpler than a suit but more dressed up than casual wear, allowing the jacket and pants to be worn together or separately, unlike typical suits. In response to the growing consumer demand for flexible styling that enhances mobility while maintaining minimal formality, Maestro introduces a new setup product infused with its unique sensibility and technology.
The Comfort setup uses high-quality polyester-based synthetic materials with excellent elasticity and lightness, eliminating the stuffy feeling typical of suits even after long hours of wear, and making it easy to manage against everyday stains. Maestro applies its self-developed 'Comfort Fit' pattern, perfected over a long period, to provide the best wearing comfort. At the same time, by minimizing shoulder pads and internal materials, it removes the stiffness and discomfort often pointed out in the shoulder area of typical jackets, creating a soft silhouette.
Featuring breathable and cooling functional fabrics that feel refreshing upon contact, the setup is highly versatile from spring through summer. As daytime temperatures rise to around 20 degrees Celsius with warm weather continuing, Maestro decided to start sales about two weeks earlier than originally planned, offering the Comfort setup suitable for both transitional seasons and summer.
The Comfort setup consists of a total of 12 styles depending on fabric blend and design, and is available in various colors reflecting the latest trends, including black, brown, gray, wine melange, and gray melange. Prices range from 500,000 to 800,000 KRW for jackets and 200,000 to 300,000 KRW for pants. The Comfort setup products can be found at Maestro stores nationwide and LF’s official online shopping mall, LF Mall.
Yoon Seonghyuk, team leader of LF Maestro, said, “The Maestro Comfort setup is characterized by its high versatility with various styling options according to personality and taste, while maintaining a natural atmosphere without being overly dressed up.” He added, “We will continue to actively reflect the changing lifestyles of consumers and introduce versatile items that can be worn comfortably and stylishly both at work and during everyday leisure.”
Meanwhile, to commemorate the launch of the Comfort setup, Maestro is holding an event from today until the 26th at Maestro stores nationwide, offering a 10% discount and a 50,000 KRW discount benefit when purchasing the product set.
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