Due to the economic downturn, many people are entering the startup market, making the current franchise market saturated. Especially in the case of cafe startups, the advantage of being easy to challenge has led to dozens of cafes opening and closing every day.
Therefore, nowadays, it is becoming difficult for ordinary cafes without differentiation or competitiveness to survive. Since ordinary cafes charge per drink, the longer customers stay, the lower the turnover rate and sales. In particular, large franchises (Starbucks, Twosome Place, Ediya, etc.) dominate the market, making it impossible for small cafes to succeed.
As an alternative to cafe startups, manga cafe startups are gaining word-of-mouth popularity among prospective entrepreneurs preparing to open cafes these days. Manga cafes charge by the hour, so the longer customers stay, the higher the sales, and additionally, customers can order coffee and food, making it a high-profit startup item with sales 2 to 3 times higher than ordinary cafes. Especially, since there is no large franchise monopoly yet, it is easy to succeed and establish a presence in any commercial area.
Among them, the manga cafe ‘Beoltoon,’ with Park Myungsoo as the representative model, is gaining great popularity on SNS these days.
◆ Beoltoon, a manga cafe already famous among customers
Beoltoon is a unique cafe space where customers can enjoy not only manga books but also various entertainment contents such as arcade games, board games, and massage chairs along with coffee and food.
Already known among customers as a ‘cafe suitable for dates,’ ‘beautiful cafe interior,’ and ‘a place with lots of entertainment,’ it is so popular that people line up to enter on weekends. As a result, famous YouTubers and influencers also visit Beoltoon to film mukbang content or upload videos of their dates, garnering over a million views and receiving great love from customers.
◆ Beoltoon attracting attention with its beautiful 2020 new interior
Especially, since the opening of the 2020 ‘Parisian’ new interior, customer reactions have been extraordinary. The new interior concept was created to provide couples visiting Beoltoon with a romantic experience reminiscent of Paris, France, a place they would want to visit at least once.
The overall color scheme is based on navy with beige tones added to create a cozy atmosphere before nightfall, and pastel colors are used to provide a lively atmosphere and a unique warmth, making it a popular photo spot for customers visiting Beoltoon stores.
Franchise stores that opened Beoltoon in 2020 have adopted the Parisian new interior, and a Beoltoon headquarters official stated that most were highly satisfied with the interior, leading to contracts.
◆ Business briefing sessions held at the store!
With increased customer visits due to the new interior launch, many prospective franchisees wanting to start Beoltoon have emerged, and a unique business briefing session will be held at the store where they can see the new interior in person and resolve their startup questions.
Currently, Beoltoon plans to hold a unique business briefing session on April 7th (Tuesday) at 1 PM at a Beoltoon store opened with the 2020 Parisian interior concept. They will provide free premium startup information not found on the internet, including actual sales and net profits of Beoltoon franchises, recommendations for A-grade locations, and differences from ordinary cafes.
Additionally, at the store, prospective entrepreneurs can directly experience Beoltoon’s representative contents such as manga books, massage machines, arcade games, and sample popular menu items, which is expected to enhance their understanding of the brand.
Furthermore, to ensure a hygienic briefing session for visitors, Beoltoon maintains a clean environment by providing hand sanitizers and conducting store cleaning every hour, paying close attention to hygiene reinforcement.
◆ Additional startup benefits worth 8 million KRW for attendees of the business briefing
Also, prospective entrepreneurs attending the unique business briefing held at the actual Beoltoon store on April 7th (Tuesday) at 1 PM will receive additional startup benefits worth approximately 8 million KRW on top of a total of 17 startup benefits.
Currently, Beoltoon, the leading manga cafe startup brand, has opened over 70 franchise stores nationwide and holds free business briefing sessions to provide information and customized consultations to prospective franchisees. It is a large franchise company that also operates various brands such as iSense League PC Bang, Chicken of the Nation, and Study Cafe Choshim.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
