KleanNara, Actress Jo Bo-ah and the 'Pure Cotton Official Campaign'

[Asia Economy Reporter Moon Hyewon] KleanNara announced on the 30th that it will conduct the ‘Pure Cotton Pure Cotton Formula Campaign.’ This campaign is designed to help consumers accurately distinguish pure cotton sanitary pads when choosing sanitary pads and to promote the features of products with 100% pure cotton covers.

As part of the campaign, KleanNara released an advertisement for the 100% organic pure cotton sanitary pad ‘Healthy Pure Cotton,’ featuring the new model for Pure Cotton, actress Jo Bo-ah. In the advertisement, Jo Bo-ah introduces tips for selecting 100% organic pure cotton products, such as the ‘Pure Cotton Formula Mark’ and the ‘100% Organic Pure Cotton Cover Tag.’

Various events are also being held where consumers can experience Pure Cotton sanitary pads. These include a ‘Video Sharing Event’ where participants share the official advertisement video on their personal SNS, a ‘Pure Cotton Formula Quiz’ to guess the features of Pure Cotton products, and a sampling event where participants can try all Pure Cotton products with acquaintances. These events provide information about the cotton cover and allow direct product experience.

A KleanNara representative stated, “We recognized that consumers value ingredients and a soft texture, so we planned a campaign to promote the features of 100% pure cotton products and allow consumers to experience them.”

Pure Cotton is KleanNara’s premium sanitary pad brand made entirely with 100% pure cotton covers. It includes the 100% organic pure cotton sanitary pad ‘Healthy Pure Cotton,’ which also considers skin moisturizing, ‘Pure Cotton Zero,’ which reduces concerns about ingredients, and ‘Pure Cotton Super Guard,’ which enhances absorbency.