'Good Franchise' Facing COVID-19, Yukane Dakgalbi Franchisee Win-Win Campaign Launched

As COVID-19 continues to persist in the long term, active support measures for franchise stores by well-known dining franchises are drawing attention.

In particular, the decision made amid the difficult situation faced not only by franchise stores but also by headquarters due to COVID-19?"The franchise stores must survive for the headquarters to survive"?has received great support, leading to a relay of mutual growth in the dining industry.

Among them, Yukane (CEO Kwon Ji-hoon), Korea's representative Dakgalbi brand, announced on the 27th that it will support over 200 franchise stores nationwide as part of its mutual growth management policy.

Yukane Dakgalbi decided to exempt two months' worth of royalties as part of mutual development with franchise owners in response to the shrinking consumer sentiment caused by COVID-19. In addition, it is doing its best to support franchise stores by providing free disinfection services, supplying disinfection products and promotional materials nationwide free of charge, designating seven preventive rules, and forming a COVID-19 response task force team.

For over 40 years, Yukane Dakgalbi has pursued various franchise support activities under the mutual growth management policy of "The franchise stores must survive for the headquarters to survive," including 100% headquarters coverage of marketing costs, freezing raw meat prices, supporting online promotions, and subsidizing promotional expenses. Furthermore, it is known that even during the avian influenza outbreak in 2003, when raw meat prices soared, Yukane did not raise the prices of raw meat.

A Yukane official stated, "Yukane has overcome difficult moments together with franchise stores under the mutual growth management policy. We want to overcome the current COVID-19 situation together with the headquarters and franchise stores," adding, "Many franchises are providing various support to franchise stores in response to COVID-19, so I hope everyone can overcome these difficult times with one heart."

Meanwhile, Yukane Dakgalbi is a representative Dakgalbi franchise brand with 40 years of tradition, having achieved 200 franchise stores, annual sales of 100 billion KRW, an average operation period of 7 years and 6 months, and 29 stores operating for over 10 years, combining stability and reliability.