UFO Candy and Colored Paper Snacks Rank 1st and 5th in Sales Response
Pre-Renewal Implemented...Strengthening Uniform Price Zone
Linked with Liquor Specialty Stores...Increased Synergy with Anju
[Asia Economy Reporter Cha Min-young] Convenience store Emart24 announced on the 25th that it will expand its imported snack specialty stores to more than 1,200 locations this year.
Emart24 launched imported snack specialty stores in May last year to meet the growing demand from customers seeking various global snacks at convenience stores due to increased overseas experiences. As of the end of last month, it operates around 200 stores. The plan is to expand this to 1,200 stores within the year, focusing on areas with high demand for imported snacks such as entertainment districts, office areas, and university neighborhoods.
At the imported snack specialty stores, customers can find over 200 types of famous snacks from Europe, Africa, Asia, the Americas, and Oceania, including Saint Michel Galette, X-Corn (known as the addictive corn snack), and Misura biscuits. In terms of product variety, this is the largest scale in the convenience store industry.
Before expanding the imported snack specialty stores, Emart24 conducted a renewal based on sales data from May last year to February this year, focusing on cost-effectiveness and social network service (SNS) trending products.
In particular, the uniform price zone was strengthened. Wire shelves were installed at the bottom of the specialty display stands to showcase cost-effective snacks priced between 1,000 and 1,500 KRW. This increases customer attention to cost-effective snacks, which account for 43% of total sales in the imported snack specialty stores.
The lineup of SNS trending products will also be enhanced. On the 26th, the popular American chocolate chip cookie "Famous Amos" will be introduced. To celebrate the Year of the Rat, the white rat marshmallow, which was launched in January, will have its packaging changed and will be re-released on the 2nd of next month. SNS trending products such as UFO candy and colored paper snacks, which were exclusively launched in October last year, ranked first and fifth respectively in sales within the imported snack category, receiving positive responses.
Additionally, by increasing the purchase correlation between snacks selected by buyers for drinking, such as yogurt chocolate cookies and cheese crackers, and wine, Emart24 plans to create synergy with liquor specialty stores and boost franchise store sales.
Kim Ji-woong, team leader of Emart24’s General Food Team, said, “We plan to expand to 1,200 stores within the year, focusing on commercial areas with high demand for imported snacks such as entertainment districts, office areas, and university neighborhoods, to meet customers’ needs for new experiences. We will concentrate our capabilities to establish imported snacks as a differentiated competitive edge for Emart24 following wine.”
Meanwhile, imported snack specialty stores, like liquor specialty stores, are small specialty shops within convenience stores. They operate by utilizing existing display stands or displaying products on wall shelves. Depending on the commercial area and store size, each store can display products on a minimum of one to a maximum of three display stands.
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