'LuHens' New Model So Ji-sub... 'One More Care' Campaign

Wonbong Luhens 'One More Care' Campaign Video

[Asia Economy Reporter Kim Daeseop] Wonbong announced on the 10th that it has selected actor So Ji-sub as the new model for the Luhens brand this year and will launch the 'One More Care' campaign.

This campaign was prepared to share the philosophy of aiming for customers' healthy and relaxed lives as a life care brand. It plans to expand communication with customers through differentiated products and services such as water purifiers.

The campaign video was also released. It expressed the goal of providing products and services that care one more time safely, healthily, meticulously, and cleanly in every aspect of products and services.

From the 9th of this month to the 30th of next month, a 'Free Water Pipe Care Experience Service' promotion will also be conducted. During the promotion period, new subscribers who complete the installation of direct water type water purifier rentals will receive a free water pipe care service worth about 100,000 KRW. This service cleans kitchen water pipes using specialized equipment with special compressed waves.

A Luhens official said, "We will share the brand's philosophy of caring meticulously and strictly from visible to invisible places," adding, "We plan to prepare various ways to experience life care services."