Seven Eleven Launches Full-Scale Sales of White Day Products

[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 9th that it will hold various events to celebrate the upcoming White Day.

First, customers who purchase Chupa Chups will receive a retro-concept yellow peach and white peach package with love expression phrases. The package contains various candies and can be used for DIY gift wrapping.

Seven Eleven has also uniquely prepared the ‘Heuksim Gadeuk’ product with a chic, nonchalant concept featuring the fun phrase ‘Oda Jwosseo’ in response to the recent trend of ‘useless gift exchanges’ becoming a youth play culture centered on social networking services (SNS).

It is completed by including popular snacks such as scotch candy and choco cookies, and the product uses biodegradable plastic bags as packaging, paying attention to eco-friendliness.

Additionally, they launched ‘Rock Candy,’ which is gaining popularity as an ASMR content item among YouTubers due to its unique chewing sound. They also prepared the ‘Doti Marshmallow Gift Set,’ containing sweet marshmallows like chocolate and yogurt, featuring the character ‘Doti,’ a game creator known as the ‘President of Elementary Students.’

A gift set collecting popular jellies was also prepared. The ‘Haribo Planning Pack’ includes popular Haribo jellies such as White Trolley Jelly, Golden B?ren, and Fruity Bush, as well as YouTube mukbang item Earth Jelly.

Seven Eleven expanded the selection of promotional products such as 1+1 and 2+1 by more than 25% compared to last year, reflecting the recent trend of lightly gifting friends, family, and coworkers on various ‘days,’ and introduced various practical products.

Meanwhile, Seven Eleven also prepared various events on the ‘Seven App’ to commemorate White Day. The hot deal event targets customers who download the Seven Eleven ‘Seven App’ and sign up as members, offering popular Ferrero Rocher products at a 30% discount for two days from the 12th to the 13th.

Also, until the end of this month, customers who purchase Lotte Confectionery candy or chocolate products and accumulate at least one Seven App stamp will be entered into a draw to receive the premium red ginseng brand ‘Hwangjak.’

Kim Taebong, CMD (Senior Product Planner) in charge of the ambient food team at Seven Eleven, said, “Seven Eleven prepared for this White Day with a variety of product compositions reflecting rapidly changing consumer tastes and practical consumption trends. We hope you enjoy a joyful White Day not only with your lover but also with precious people around you such as friends and colleagues together with Seven Eleven.”