[Asia Economy Reporter Seungjin Lee] Seven Eleven announced on the 5th that it will launch 'Seven Select,' a candy product utilizing Lotte Chilsung's representative beverages.
'Seven Select,' which rebirths familiar steady-seller drinks into candy, uses Lotte Chilsung's signature beverages: 'Ceylon Tea,' 'Solui Nun,' and '2% Peach.'
These products faithfully replicate the original taste and aroma of the beverages in candy form, allowing consumers to enjoy the flavor for a long time while eating. The packaging features the actual beverage can design to emphasize the product's characteristics and identity.
The weight of ‘Seven Select Mini Candy’ is 45g, about one-fourth the size of regular bagged candy, released as a small-sized mini product suitable for convenience store consumption patterns. It is made in a pouch form for easy portability and includes a zipper bag for long-term storage. The price is 1,000 won each.
Along with the launch of this ‘Mini Candy,’ Seven Eleven also released a small-sized version of the classic candy market product ‘Green Grape Candy.’
Meanwhile, 'crossover' products that transform and rebirth products in this way are receiving positive responses from consumers. The ‘Maeil Milk Flavor Soft Cone,’ launched in 2018, still holds the number one spot in ice cream sales. The 'Yogurt Jelly,' released in 2016, played a leading role in the growth of the domestic jelly market.
Kim Taebong, CMD of Seven Eleven's Ambient Food Team, said, “Crossover products provide consumers with psychological satisfaction along with functional satisfaction based on quality, making them a representative differentiation method. The newly introduced mini candy series fits the personal consumption trend of purchasing only the needed small quantities, allowing easy enjoyment at home or office without burden.”
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