[Asia Economy Reporter Choi Saeng-hye] Shake Shack announced on the 28th that it will launch two "Cherry Blossom Drinks" on the 1st of next month to welcome spring.
The new products are "Cherry Blossom Shake" and "Cherry Blossom Lemonade," which use sweet cherry pur?e that harmonizes well with the floral scent. The "Cherry Blossom Shake (6,500 KRW)" features pink chocolate on top of whipped cream to represent cherry blossom petals, while the "Cherry Blossom Lemonade (3,900 KRW)" emphasizes visual appeal with its subtle pink color. Both cherry blossom drinks will be sold for a limited time at all Shake Shack stores for two months until the end of April.
To celebrate the launch, Shake Shack will hold various events. First, customers who order cherry blossom drinks in-store can purchase a "Cherry Blossom Reusable Cup" for 2,000 KRW. There is also a Happy Point application event. From the 1st to the 15th of next month, the "Happy App Comment Event" will provide a total of 8 people daily with a "Shack Blossom Happycon" including cherry blossom drinks. Starting from the 23rd, the "Guess the Cherry Blossom Bloom Date Event" will be held, where 5 customers who answer correctly will be selected by lottery to receive a "Picnic Cooler Bag" for free.
On Shake Shack's official Instagram, until April 11th, customers who upload photos enjoying the cherry blossom drinks with the required hashtags will be entered into a draw to receive cherry blossom mobile gift certificates, with a total of 50 winners.
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