Auction Launches Second Phase of 'Suspicious Card' Promotion... Special Discounts on Mart and Beauty Products

[Asia Economy Reporter Seungjin Lee] Online marketplace Auction is running the second round of the "Suspicious Card" promotion for one day only on the 26th, offering special prices on mart and beauty products.

"Suspicious Card" is a promotion where Auction collaborates with credit card companies every Wednesday to provide powerful card discount benefits. Each week, a specific category is selected to offer greater benefits. This week, popular brands of fresh food, health food, processed food, as well as cosmetics, body, and hair care items are carefully selected and presented.

Customers paying with Shinhan, NH, or BC cards will receive a 20% discount coupon if they are members of eBay Korea's membership service "Smile Club," and a 15% discount coupon if they are general members. Additional overlapping coupons usable for brands participating in the promotion are also provided. For each brand?▲Yuhan-Kimberly ▲CJ CheilJedang ▲Amorepacific ▲LG Household & Health Care ▲Lotte Food ▲Codi?overlapping discount coupons ranging from 12% to 20% are available.

Many special price products have also been prepared. A total of seven representative categories of mart and beauty products, including fresh food, health food, coffee & beverages, processed food, daily necessities, cosmetics & perfumes, and body & hair care, are offered at discounts of up to 65%.

In the first "Suspicious Card" promotion launched on the 19th, men's and women's brand clothing sold 28% and 51% more respectively, while brand children's fashion (126%) and brand shoes, bags, and accessories (54%) also received positive responses.

Dongok Shin, head of Auction's marketing team, said, "The 'Suspicious Card' promotion, which was first launched last Wednesday, received great response and positively impacted sales growth in related categories," adding, "Since we have carefully selected popular mart and beauty brand products this week as well, good responses are expected."