[Asia Economy Reporter Kim Daeseop] Coway announced on the 24th that it will operate a special air purifier exhibition at 'Tsutayagaden' located in Tokyo, Japan.
This exhibition will be held until the 2nd of next month to coincide with the upcoming spring peak season in the Japanese air purifier market. It will showcase major air purifiers, including the Coway Multi Action Mini air purifier. In particular, a separate air purifier performance experience zone is set up to demonstrate Coway's powerful purification technology.
Additionally, a talk event sharing useful information while cooking will be held at Tsutayagaden. The event will share effective ways to manage harmful substances, including fine dust generated during cooking, and unpleasant odors using air purifiers.
Coway officially entered the Japanese air purifier market in the second half of 2018. Tsutayagaden is a total lifestyle store that sells not only home appliances but also books, furniture, and interior products, and hosts exhibitions and events.
Lee Jihoon, Head of Coway Global Sales Division, said, "In the leading health appliance market of Japan, Coway air purifiers, representing Korea, are performing well by gaining recognition for their innovative purification technology and design." He added, "We plan to continue expanding our business in the Japanese market by leveraging differentiated product technology and strategic marketing communication."
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