Banila Co. Appoints Actress Shin Se-kyung as Brand Model

[Asia Economy Reporter Yujin Cho] Skin makeup brand Banila Co announced on the 24th that actress Shin Se-kyung has been selected as the brand model.

Banila Co explained that they chose Shin Se-kyung as the model because her clear and pure image is expected to effectively convey Banila Co's signature products.

Shin Se-kyung has recently gained great love by communicating with the millennial generation through her YouTube vlog, which has over 860,000 subscribers, in addition to her various drama activities.

Along with this model appointment, Banila Co plans to actively promote the ‘Clean It Zero’ line through TV commercials and wrapping advertisements.

First, on the 24th, Banila Co will launch new TV commercial campaigns ‘Shin Gi Bam Gi’ and ‘Shin Tong Bam Tong’ featuring the new model Shin Se-kyung for the ‘Clean It Zero Cleansing Balm’.

In this advertising campaign, the message “Not oil, but balm, a new world of cleansing” is delivered clearly and wittily, highlighting the cleansing power and convenient usage of the ‘Clean It Zero Cleansing Balm,’ which has sold over 40 million units and won 12 beauty awards.

Banila Co’s Clean It Zero Cleansing Balm is a mega-hit item that has set a record of being sold every 3.1 seconds worldwide.

It thoroughly removes even heavy makeup while leaving essential active ingredients on the skin, keeping the skin in an optimal condition without oiliness or dryness after washing.