As the domestic dining-out market reaches saturation, food service franchises are actively expanding overseas. While expansion into neighboring countries such as China and Japan was previously vigorous, the global market is now expanding beyond Asia to target Europe and the Americas.
Cheese Dakgalbi specialty restaurant "Hongchuncheon Cheese Dakgalbi," which opened its first store last October in Manhattan, New York, known as the heart of the world, announced that it will open its second store in New York following the first.
A representative of Hongchuncheon Cheese Dakgalbi stated, "The first New York store easily exceeded daily sales of $10,000, and during peak times there is a waiting time of at least two hours, causing many people to turn away, so we decided to open a second store right next door."
Hongchuncheon Cheese Dakgalbi, which is becoming a global franchise with huge success in the US, Japan, and Southeast Asia, is a purely native Korean brand. Hongchuncheon's Dakgalbi offers three levels of spiciness?mild, regular, and spicy?allowing consumers worldwide to adjust the spice level to their taste.
In recent years, Hongchuncheon Cheese Dakgalbi has recorded the highest franchise sales among domestic franchises and rapidly increased the number of stores, showing solid growth. The brand is preparing a "G6 Profitability Expansion" plan to enhance franchisees' satisfaction.
Through a nationwide logistics system established by the headquarters, high-quality ingredients are procured and supplied to each franchise at relatively lower prices compared to competitors. The lower-than-standard cost of ingredients helps reduce the financial burden on franchisees and increases profitability.
Additionally, the headquarters' logistics system ensures a stable supply of fresh ingredients, which improves food quality and expands menu competitiveness.
Hongchuncheon Cheese Dakgalbi sells differentiated Dakgalbi menus starting with the basic Hongchuncheon Dakgalbi and Hongchuncheon Cheese Dakgalbi, as well as seafood-added options like squid cheese Dakgalbi and octopus cheese Dakgalbi. Through bold investments, they continuously develop menus to enhance competitiveness.
Meanwhile, Hongchuncheon Cheese Dakgalbi, a cheese Dakgalbi specialty restaurant, is a brand of the mid-sized food service franchise company Hulala Co., Ltd. Based on a systematic franchise system, it surpassed 200 franchise stores within three years of brand launch.
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