Exclusive Fashion Brand to Officially Launch New Products in Mid-February
'Daily Look' and 'Blue' Are the Trends
[Asia Economy Reporter Cha Min-young] CJ ENM O Shopping Division will showcase new fashion items for this spring season starting from mid-month, focusing on exclusive fashion brands.
VW Vera Wang will present casual daily looks as the main theme for this spring's new products. The knit cardigan and pullover set feature a basic design, making them easy to coordinate with everyday wear. They also planned products consisting of long jackets, dresses, and pants. In mid-March, a 'Yoga Package' set including a safari jumper, top, leggings, and shorts will be launched. This is the brand's first yoga concept athleisure look, emphasizing femininity in the details while also suitable for daily wear.
Edge (A+G) launched daily wear products earlier this month and plans to add cardigan and pullover set sales broadcasts by the end of this month. This is because lettering pullovers and poncho hood pullovers sold about 3 billion KRW worth within just two hours during the first launch broadcast on the 1st. The cape half coat with an impressive check pattern sold 20,000 units during the broadcasts on the 1st and 4th.
Celeb Shop Edition will release basic suit set products. Among the two jacket options in the suit set, one features a check design. G Studio will also introduce an Italian material tweed jacket on the 22nd of this month. Karl Lagerfeld Paris will launch its signature tweed jacket on the 29th of this month.
Additionally, men's and sports brands will also launch new spring products. Men's clothing brand Daniel Cremieux will sequentially introduce suede bomber jackets, knit zip-up shirts, mac coats, and suit sets starting from the end of February. Golf wear brand Jean Michel Basquiat will release coats and jackets made with functional materials such as windproof and water-repellent fabrics.
The common popular color is blue. Blue is also the color of the year selected by the American color research institute Pantone. From the subtle pastel sky blue to the cozy deep navy, blue hues have been applied to various items such as jackets, cardigans, and sneakers. In particular, G Studio incorporated blue tones into almost all of its spring new products, including blouses, dresses, tweed jackets, trench coats, and pants.
A CJ ENM O Shopping Division fashion representative said, “For this spring season, we focused on planning and presenting various items to deliver freshness to customers,” adding, “In a situation where trends are rapidly changing, we will operate by further segmenting the seasons and timely introducing fashion products that customers need.”
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