Soonplus Unveils 3 Types of Low-Irritation, High-Efficacy Serums

[Asia Economy Reporter Yujin Cho] Amorepacific's derma skincare brand Soonplus has newly launched the 'High Active Serum' line, which reduces irritation while enhancing efficacy.

This low-irritation, high-performance customized solution serum addresses skin concerns with just one bottle and is composed of three function-specific products targeting blemishes, cica, and pores.

It contains pure vitamin C and 12% of seven multi-vitamin derivatives that help stabilize its absorption. According to Amorepacific, the blemish-specific serum showed improvement in five major blemish-related factors (blemishes, transparency, skin texture, radiance, and moisture) within just two weeks.

After six weeks, it also improved melanin and skin tone, proving a total of seven effects. Additionally, it features a low-irritation formula that has passed dermatological tests, allergy tests, and self-sensitivity tests, making it safe for daily use without burden.

The cica serum, released together, contains madecassoside, which is excellent for skin protection, and hyaluronic acid, which helps supply moisture, making it a low-irritation cica serum that focuses on caring for dry skin.

The pore serum includes RetinA peptide, developed with Amorepacific's technology, and allantoin, known for its soothing effects, to manage rough pores and smooth the skin texture.

The three serums can be purchased at the Amorepacific Mall, Soonplus Naver Smart Store, Coupang, and other platforms. To commemorate the launch, Amorepacific Mall is holding a limited event offering a two-week supply of serum to customers who purchase the main product, the High Active Blemish Serum.

Soonplus is a professional derma skincare brand created for Asian women, collaborating with skin experts from Korea and other parts of Asia to address common skin concerns and their causes among Asian women.